Do you know which TV channel is the largest? ESPN.
And do you know what other media is larger than that? Facebook! Yes, the social media giant is in fact 10 times bigger. So if you use Facebook effectively, you’ll be broadcasting in a network that has the potential to reach hundreds of thousands of people!
Here’s the trick though. In order to be effective, you need to be doing both prospecting, and marketing. And if you master the Facebook prospecting strategies we teach, you’ll be good to go.
So let’s dive deep into our 15-30 formula to help you become a lean mean prospecting machine!
How to Use the 15-30 Formula to Help You with Prospecting
What Should Your Daily Method Of Operation Include?
One of our favorite sayings goes like this: success comes to those who prospect and create content!
You may be wondering how often you should be putting out content. How about every single day?
Think of your favorite TV channel: HBO, CNN or whatever else it might be. They all have one thing in common — they create content daily. And you’re running a media company, so step up your game, and duplicate what other media companies are doing.
Where Will You Find Ideal Prospects On Facebook?
Have you heard of concept of “limitless humans”? It means that when you’re on Facebook, you’ll never run out of people to attract and prospect. And you can pull people out of three different buckets. They’ll take you from puddles to oceans, so you can swim to the Land of Abundance.
Bucket #1: Your Friends List
Do you know what we find incredible? The number of people who ask “Where do you find people on Facebook?”. They’re right there in your Friends List! You don’t have to do anything else, except talk to them.
How many Friends do you have? How many of them have you spoken to in the last week, month, or even a year?
So let’s be more strategic. Talk to your existing contacts, and don’t overthink it — treat them like your best friend. What would you say to them if you weren’t in network marketing and you just wanted to start a conversation?
Ninja tip: use graph search (we have a how-to tutorial inside our #MLAnation Facebook Group). That way you can sort through your Friends List and identify their interests, so you can be strategic about who you approach.
Bucket #2: Facebook Pages
Your next ocean of opportunities is Facebook Business Pages. Identify 3-5 pages that you actually enjoy, and have those pages notify you every time there is a post. Head over there and leave a comment! You’ll find great people to connect with.
Bucket #3: Facebook Groups (#GOLDmine)
Facebook Pages are a good way to start. But what we’ve found is that Facebook Groups are the bomb!
People feel more comfortable to engage and open up, and there’s a sense of exclusivity. It’s just a much better way to build a community.
What you want to do is join 3-5 Groups which you have genuine interest in, and start bringing value to them. That’s the best approach because you want to be a human first, and a marketer — second. Try answering some questions, and being helpful. People will appreciate that and you’ll gain credibility and trust.
Think of each Facebook Group as a bank account. When it’s brand new, there’s no money inside, so you can’t withdraw, right? You can just make a deposit. That’s what you’re doing when you bring value to a new Group. So keep depositing, and leave the withdrawing for a later date.
15-30 CA Formula
Finally, now that you know where you can find your prospects, let’s take a look at the 15-30 CA Formula. CA stands for “Comment to Attract”. What does that mean?
Over the course of 15 min every single day, take the time to leave 30 comments. And if you’re just starting out, flip it. Take 30 min to leave 15 comments! Customize the formula to your needs, and remember: if you’re generous, and diligent, results will come.
Now go out there, use the 15-30 CA Formula, and make a deposit into your future bank account!
Additional Resources to Help You Build Your Business:
- Power Prospecting Plan for Network Marketers
- 7 Reasons People Don’t Buy From You
- Facebook Page VS. Facebook Profile – Which is Better for Audience Reach?
- How to Use the ATM Facebook Group Strategy to Sell and Recruit More
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools We Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
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