How do you stand out in today’s noisy Social Media world?
It’s tougher than ever for most of us. There are so many people who create content — they’re on several different platforms and they look so amazing, so you might be wondering how you can grab people’s attention…
That’s why inside this training, we’re going to give you six brilliant tactics that you can employ right away to help you stand out on Social Media!
Are you ready? Let’s dive right in!
6 Tactics to Help You Stand Out on Social Media
Do you ever get stuck? And you don’t know what to do or post, so you can stand out on social media?
One of the things we’d like to mention (what not to do before we get into what to do) is don’t get into posting what you think will get likes and engagement! Of course, some of what we’re going to suggest here will get you likes, engagement, and leads. But we don’t want you to put on a facade. In other words, we don’t want you to post something just because someone else is doing it.
We get it. At first, you might not know what to post, because maybe you’re not used to posting consistently. You’re just used to posting about your family or funny things. Don’t stop doing that and don’t stop being you!
What’s more, sometimes you feel like you have to act as if you’re more perfect than you are. But people love imperfections! People love to relate to you and your story! So don’t feel like you have to put on a front and act as if you’re someone you’re not. People can smell a fake a mile away!
Tactic #1: Choose a Primary Platform
You need to make a decision — which is going to be your primary platform?
If you’re one of those ambitious entrepreneurs and you’re trying to market all these different things at the same time, but you don’t have one consistent income stream yet, you need to focus.
So choose one platform and one business. Then you can zoom in on it and be laser-focused. That’s when you know you’re going to make it happen!
Tactic #2: Bring Curiosity and Enthusiasm
Don’t look at posting as a chore. In order for you to build a following, you need to lead the way. However, it’s also important to remember that in order to be a leader, you have to be a follower first.
For example, before we could teach TikTok, we followed some very simple steps that were laid out by experts, so we can learn how the platform works. It’s similar to when you’re learning a new language. After a while, you get confident and you start to speak. Then you gain even more confidence and the cycle continues.
Tactic #3: Talk About Things That Fire You Up
Don’t overthink it and don’t get stuck in what your brand is, who your Lifer is, or what you should talk about. It’s like playing a sport — you have to pick up the ball and play with it.
So start with things that you actually know about or things that you’re learning. You don’t have to talk about things that you’re not interested in or things that you feel are the “right things to talk about”. There’s no such thing. If you’re not interested in a certain conversation, you’re not going to show up with the right energy and you won’t get the results you really want.
So just start with something! What’s beautiful is that you’re building a personal brand. And the definition of a personal brand is that it’s always evolving. So don’t be so afraid to make a decision on a topic because when you start putting yourself out there and you start creating conversations around it, you will notice what’s right for you.
Tactic #4: Don’t Post and Ghost
This is a very important tip that will definitely help you stand out! Don’t post and ghost! Build relationships! Ask your audience questions and respond to their answers!
You can do a simple post in your Story. We did this a while back and we said, “Hey, we would love to hear from you. So curious, why is it that you follow us? If we could spend a day together and we could help you, what would be the number one struggle we could help you with?”
Pose that question in your Story, or whatever your primary platform is, and then write down the feedback that you get. You’re going to see what your people are struggling with, so you can curate your content around how you can help them. It’s that simple.
And if you’re thinking to yourself, “I put out a post and I only got a couple of people responding”, that’s great. Build relationships with those 2 people. It starts somewhere! And if you can help 2 people, you can help 20, and if you can help 20, you can help 200!
What’s good for one is good for a million. Sometimes, you might feel ashamed of the size of your audience, and we want to touch on that. Because the truth is, if you have 2 followers, that’s amazing. That’s 2 people who see value in you. Don’t be so afraid to start small!
Tactic #5: Make Videos & Go Live
Pre-recorded videos, short-form videos, or going Live — whatever modality you choose, video marketing is the bomb dot com!
What can you talk about? How about 3 tips on a topic you like? Think about what your personality is and how you want to show up to the world. Sometimes you might not know what to talk about. Great. Go interview someone else and get them to do all the work. All you’ve got to do is ask questions and smile. Highlight other people, and you’ll be blown away by how effective that can be.
Mix it up — figure out what you feel would be impactful for your friends, for the people listening, or watching, or for those people who don’t even know you yet. How can you show up with your personality? And how can you show up with the value that you feel like the person watching is going to appreciate?
Are you a little bit nervous about creating videos? Our very best tip for you is when you look into the camera dot, pretend like you’re talking to your best friend. Be okay with failing your way to the top.
Tactic #6: Be Consistent
What is the ultimate hack to being successful in anything? It’s showing up consistently! That’s it! No matter what you do, if you keep showing up, you will win!
The problem is that people get excited and they hit it hard. But after a while, they relax for a month, and their following shifts their attention to someone else.
Another issue that we’ve seen is people saying it’s not working. But the truth is, they just haven’t been doing it long enough to get the desired results.
When our results took a hit…
Here’s the deal. When we first started doing Facebook Live, we would get 20,000 views organically. Then, the results dipped and we started wondering what we were doing wrong or if the algorithm got us.
The truth is, maybe it was the algorithm, but mostly it was because over a period of time a lot of other people started doing videos. So whatever ideas you might have — test them out! Some of your videos are going to suck and that’s all right.
To this day, there are videos where we’ll wrap them up and we’ll be like, “We don’t feel like we were on.” But you know what? We’ll still get some positive messages and people thanking us. That’s how you know you’re headed down the right path — when people start to say thank you for your message. It’s not always about making a buck. But it does pay off in the long run. Why? It’s because they’ve seen us showing up over a period of time.
You have to think long-term. The time is going to pass anyway, and you’re going to either wish you built a brand and showed up consistently or you’re going to regret not doing those daily disciplines. As the saying goes, the pain of discipline weighs ounces; the pain of regret weighs tons.
These were our 6 tactics to help you stand out on Social Media. Which one did you like best? Do you have any other tactics that have worked for you? Let us know in the comments below! And if you found value in this article, share it with your teammates.
Additional Resources to Help You Build Your Business:
- Content Creation: 5 Most Effective Types of Posts for Social Media
- Instagram & Facebook: 9 Ways to Use Stories for Business
- How to Use TikTok for Business – A Beginner’s Guide + Marketing Strategy
- Top Producer’s Tips for Recruiting Effectively on Social Media
- Top 3 Tools to Stream on Social Media + Tutorials
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
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