We’ve done it all.
- Cold-calling leads? Check!
- Prospecting on every social site? Check! (Yes, including MySpace)
- Running ads on CareerBuilder, Monster Job, even Craigslist? Check, check, and check!
Some of our strategies worked; others – not so much. But through it all, we gathered valuable information that’s still helping us create massive results to this day!
That’s how we discovered the best and most effective strategy for lead generation you will ever see! Are you ready? It’s…
Live videos, in particular!
Are you shocked? Yes, we talk a lot about video marketing for the very simple reason that it works.
The truth, if you want to compete on the market, no matter what niche you’re in, the rule is: whoever creates the most quality content wins.
So what content can you create? That’s what we’re here to talk about! Let’s dive deep and discover 8 Smart Facebook Live Ideas to generate leads and customers!
8 Smart Facebook Live Ideas to Get More Leads and Customers
Disclaimer: When you take a look at your marketing, you have to think about the depth and the width of your strategy. In other words, how are you reaching new people and what do you do to build a deeper relationship with them? The best way to attract a new audience, by far, is to create short-form videos. They can be TikToks, Facebook Reels, or Instagram Reels. But then, in order to create a more meaningful relationship with your audience, that’s where the power of Facebook Lives comes in! That’s why we highly recommend that you incorporate both types of videos into your marketing strategy!
First things first — let’s get your mindset dialed in!
Who do you think generates more leads?
- A) Someone who puts out content once in a while and primarily shares other people’s stuff?
- B) Someone who shows up consistently and with posture?
If you think the answer is B), you’re correct!
When you show up day in and day out, people start to feel like they know you. Add to that the like and trust factor and your business will blow up!
So think about what you’re good at, what topics you can talk about on a regular basis, and what kind of value can you provide. Later on, you can start repurposing your content and you can create a YouTube channel or a podcast. But it all starts with one decision: showing up for your audience on a consistent basis.
And it’s important to remember that we all start somewhere. There’s nothing shameful about having a small audience or not creating perfect videos in the beginning. Think about where you’ll be 6 or 12 months from now and how hilarious those first videos are going to be. It’s all a process.
What’s more, the Law of Reciprocity is huge. It tells us that whatever you put out there is going to cycle back to you 100 fold. But sometimes it’s going to take a hot second. So we have to be patient. Down the road, you’re going to look back and be like, “Wow, it didn’t even take me all that long to build my dream business.”
Now, let’s get into the nitty-gritty!
Idea #1: Authority Video Creation
Think of it like this: just begin teaching people what you know.
You can teach from experience. It doesn’t have to be network marketing; it could be something else that you’re an expert in or you’ve already created some results. They don’t have to be earth-shattering. You don’t have to be in the top 1% of the humans that have achieved it.
And if you feel like you’re not really an expert in anything, then start with what you’re learning. If you’re developing your leadership skills or you’re elevating your mindset, share that with your audience, along with your biggest takeaways, and add your personality to it.
Try and show up with an authority video 1-2/week.
Idea #2: Live Interviews
This is a great little hack and it’s an amazing way to jump into personal branding!
There are people out there that have built a huge personal brand, doing exactly that! For example, Darren Hardy, former publisher of SUCCESS magazine, initially built his brand around interviewing very successful people. So you can start bringing people onto your show and picking their brains about topics that you’re genuinely interested in!
You could interview your customer, teammates, upline, sideline, downline.
Interviewing people is one of the easiest and most effective ways to get in front of your audience!
Idea #3: Lifestyle/Storytelling Videos
Those are really cool and fun to do.
- Do something with your kids (even if they might complain sometimes)
- Tell a story
- Showcase your lifestyle
People are nosy. This is why social media’s so big. We all want to be in the know. So bring people into your loop!
Idea #4: BIG Announcement
Never skip over important life milestones. Things like:
- Getting a promotion
- Gender-reveal parties
Have you seen those videos? They’re HUGE! And they bring in a lot of eyeballs.
So make a big fuss! Your people will love it!
Idea #5: Product Reviews
Do a demo or an unboxing video. There are so many creative ways that you can show up and talk about your products.
But remember: never give away the ending to the movie. Never say the name of your company or the product. Be very strategic to skillfully hide them and focus on the benefits of what your product is going to do.
Idea #6: Presentation/Webinar
This is an elevated strategy but it’s important to keep it in mind because of how effective it is! You can use a simple PowerPoint and an easy-to-navigate platform such as Zoom.
The important thing to remember is that you need to lead with generic education. For example, you can do topics like “3 Steps To A Healthy Lifestyle”. And your product just so happens to be one of those steps!
Idea #7: Daily/Weekly Talk Show
This is going to help you create structure around your brand.
Why? Because it will push you to think of different topics to talk about and that in turn will help you polish your brand. For example, we have our weekly Money Monday with the Meltons show.
What’s cool about it is that you’ll be able to condition your audience to expect value from you and it will hold you accountable!
Idea #8: Product Giveaway
You can do this every week! And here’s the key: your whole team could promote it.
So how would it work? Basically, your viewers will have to stick until the end in order to have a chance to win the free product. And your LIVE doesn’t have to be long. You can share testimonials, benefits, before and afters, etc.
Just send your potential customers a message like, “Hey, we’re doing a LIVE tonight about ABC (topic), there will be a giveaway! You can win this free product, all you have to do is be on this live broadcast and share it.”
We’ve had live broadcasts that got thousands of views and hundreds of shares because people just want to win a free bottle of whatever. It’s that effective!
And remember: the more people you help and impact, the more money you’re going to make. Out-give your competition. Not because you’re trying to get, but just because you are a good human. You want to help people, and by helping people, you’re going to help yourself. It’s a win, win situation.
Do you want to generate even more leads on Social Media?
Those are our 8 best Facebook Live ideas to generate leads and get customers. Which one will you implement first? Let us know in the comments below! And if you found value, share it with your teammates!
Let’s generate those leads!
Additional Resources to Help You Build Your Business:
- 6 Ways to Get More Views on Your Videos When You’re New
- How to Convert Social Media Likes and Comments into Sales
- Personal Branding: 5 Steps to Discovering Your Brand and Finding Your Voice
- How to Close More Prospects: Build Trust and Pop the Question!
- Scaling from 6 to 7 Figures in Your Online Business Without Burnout
- LIKE Our Page and Plug into our Weekly Show “Money Mondays with the Meltons”
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
PS: Listen up! Each Week we Bring You the Most Current Social Media Tips and Strategies, Interview Top Industry Leaders and Share Real-World Advice. Join us and Get Everything You Need to Build a Profitable Home Business Around your Life.
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