Making videos is great, right? You get all of these followers, people reach out to you, and you feel amazing because you’ve touched someone’s life! But how do you go from creating videos to now actually monetizing those videos? Because let’s face it, you’re not running a charity!
Inside the training today, we’ll go over 8 smart Facebook Live Ideas to get your leads and prospects dying to do business with you! Ready to start earning money? Let’s begin!
8 Smart Facebook Live Ideas to Get More Leads and Customers
First things first — reality check! Most entrepreneurs out there show up and immediately go for the sale. And guess what? They’re not very successful.
Think of your audience as a bank account. When you’re brand new, your account is empty. So you need to make deposits often! Build that relationship with your followers. Increase your credibility and when they start seeing you as someone they can trust, that’s when the real magic starts to happen!
Not sure how to make that happen? Stick to the 80/20 Value-to-Promotion Rule.
Show up 80% of the time and deliver generic value — lessons, insights, tidbits of information about you, etc. That builds trust. And the other 20% of time — do curiosity posts or direct promotions. Simple, right?
We usually talk a lot about generic value. So inside the training today, we’ll focus on the other side of the coin — the 20%. We’ll dive deeper into what YOU can do in order to ask for the sale in a credible and non-salesy way! Excited? Let’s GO!
Tip #1: Tell A Story
Why do we love stories so much? Have you ever thought about that? The simple fact is that we learn best when the information comes in the form of a story. That’s how we’ve been programmed. And that’s what sells!
Yes, one of the best strategies you can use in your business is to just… tell a story! And always go back the core — WHY you do what you do. Why do you love the company you work for (without saying the name), why do you love your product, why do you love being an entrepreneur, etc.?
Your goal is to generate a lead, not to make a sale on the spot. So weave your why and your story into the conversation, and let people reach out to you. And when they do, that’s when you tell them the name of your company, you ATM them, send them a YouTube video or use whatever other system that’s working for you!
Tip #2: Show People How It’s Done
Do you know what are some of the most watched videos? Tutorials and How-To videos!
People are always looking for a solution to their problems. That’s why such content is doing so well! And the more you create, the more people will start to see you as an expert. What was it that people do with experts they know, like, and trust? Oh, that’s right — they want to do business with them!
So think of creative ways to educate your audience about the value of your product. Show them how to create success with your product or business. And give them a call to action (CTA) such as, “If you loved the results and you want to find out more information, send me a private message!”. So simple, and so effective!
Tip #3: Interview Your Customers / Teammates / Etc.
People l-o-v-e to share their experiences. Especially, if they’re A-mazing! Sometimes, people need to hear someone else’s opinion. Even if it’s the same as yours!
So ask your most loyal customers to do a short interview with you about the benefits they’ve experienced with your product. And if you don’t have loyal customers yet, do the same with a teammate of yours! Soon the leads will start pouring in!
Tip #4: Do Product Reviews
When you consider buying a new product, what’s the first thing you do? You go online and search for reviews, right? That’s what most people do nowadays. And that’s a clever way to position your own product!
Do a little research. Which products are your competitors? You can buy them and make a video, weighing in their pros and cons. And for the last part of the video, do a review of your own product! Don’t let people see the name of it, and tell them something like, “If you want to know what I’m using, make sure you send me a message”. Genius!
Tip #5: Make a BIG Announcement
A BIG and exciting announcement can be the launch of your new business or product. It can be something else that pumps you us, and you can reveal in a dramatic way. Such content is SO powerful!
A good launching or unboxing video can bring you in a lot of $$$! So think of what announcements you can make! Keep in mind that in order for them to be effective, they shouldn’t happen too often!
Tip #6: Do An Online Presentation
Webinars are the hottest thing right now! You can use a simple PowerPoint, and an easy-to-navigate platform such as Zoom.
The important thing to remember is that you need to lead with generic education. For example, you can do topics like “3 Steps To A Healthy Lifestyle”. And your product just so happens to be one of those steps!
Tip #7: Do A Product Giveaway
Do you love to win prizes? So do your customers!
Get them excited about a special promotion, a flash sale, or a contest! Anything that will provoke them to engage with you and your content. The prizes may vary from a coaching call with you, and a discount, to a free product. After that — promote your business or service, and see the MAGIC happening!
Tip #8: Do a Direct Promotion of Your Product/Business
What if once a week you did a Live that your whole team can promote? Choose your flagship product or program and show people how to use it. Of course, we recommend that you skillfully hide the name of it so your guests have to reach out to you or whoever invited them to the broadcast to get started. Genius!
Bonus Tip: Pay Attention To Everyone Who’s Paying Attention To You
You have all of these people watching, liking, commenting and sharing your videos, but you’re worried about the ones who are not? It’s time to change your attitude!
Gary Vaynerchuk says, “Building a brand and doing videos, builds your width”. And what about your depth? In order to have that, you need to build a relationship with your audience. Reach out to people, respond to their comments, have that one-on-one conversation with them. This is a very powerful strategy, especially if you’re just starting out!
But remember: your main focus should be on money-making activities! So don’t spend a lot of time building relationships with people who show no interest in becoming your customer or partner.
Those are just 8 of the many ways you can build trust and generate leads. Which tip will you implement first? Let us know in the comments below! And if you found value in this training, share the love with your teammates!
Let’s generate those leads!
Additional Resources to Help You Build Your Business:
- 6 Ways to Get More Views on Your Videos When You’re New
- Personal Branding: 5 Steps to Discovering Your Brand and Finding Your Voice
- 7 Reasons Why People Don’t Buy From You (and How to Fix It)
- Best Closing Questions and Tips
- LIKE Our Page and Plug into our Weekly Show “Money Mondays with the Meltons”, on every Monday!
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
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