Money follows attention. So if you get really good at stopping the scroll, captivating attention, and then converting that attention into business, you’re golden!
If you’re ready to elevate your reach on social media, so that you can convert it into more business and sales, this training is for you!
These are our top 5 all-time best social media posts types to up your engagement, to raise eyebrows, and bring more customers and more teammates to your business!
All right, let’s do this!
Our Top 5 All-Time Best Post Types for Social Media
Disclaimer: This training might get a little technical but we’re sure you’re going to appreciate it. We’re always looking for the best ways to bring to you the big picture and the best strategies that duplicate. Because in network marketing, it’s not about what works, it’s about what duplicates. So take notes and implement!
#1: Live Videos
Over the last 7 years, Live videos have been our #1 way to build a personal brand, to generate more leads than our inbox can handle, and to create a business of our dreams. In fact, it started off as us doing pre-recorded videos because there was no such thing as Live video at the time.
What’s more, despite the many algorithm changes that happen often, Live videos are still the most dominant way for you to crush it on social media.
You can do Live videos on Instagram and even LinkedIn now. This is great because you just never know who’s watching and who’s going to share your video or come across your content.
One of the coolest things that you can do is jump into the comments of an older Live video (say, from a year ago or even four years ago), drop a comment, and all of a sudden it’s back in people’s newsfeed. They’re re-engaging and that’s freaking powerful!
And the best part of any Live video is that:
a) you can go Live on your profile, on your Business page, and in your Groups
b) after it’s over, you can take that video, chop it up and repurpose it for a podcast, Watch Party, IGTV, YouTube, and/or a blog post.
Insider Tip: Do you have to do Live videos? No. But many of the most successful people we know in this space are doing Live videos.
Stories were initially launched as their own platform (that’s how Snapchat blew up). Now, all major social media platforms has them – Facebook, Instagram, YouTube, even LinkedIn! It’s crazy.
And what’s really powerful is the way you structure your Stories to actually create curiosity. So what can you do to raise eyebrows in the marketplace around your product or your business, and most importantly what can you take to your team and teach it to them?
There are 4 points to keep in mind:
1. Have a hook
Ask an interesting or a qualifying question. For example, you can ask:
- How many of you struggle with _______?
- Tired of ________?
- Have you tried ______?
Too many people struggle because they’re just coming at their audience guns blazing, pitching and selling, or they never even create conversations. Rather, they’re just sitting back, twiddling their thumbs and waiting for people to come to them.
2. Share the benefits and/or the results
Think of fun ways to do that. Share your results, your customers’ or your teammates’ stories!
3. Show them how it works
Do you have a product that’s really easy to take? It could be a packet that you put in water, shake it up and that’s it! Show your people the simplicity of your product!
4. Have a CTC (call to comment)
You can have so much fun with this! For example, you can have a poll and then say, “Want to know more details?” And then the first option could be “OBS” (obviously), and the second option could be, “Yes” So in both cases, you have positive responses!
After that, keep track of who’s watching your Stories and respond to them.
PRO Tip: Stick to the 80/20 rule! 80% of the time show up with value, with something funny and relatable. Then 20% of the time use this structure to nonchalantly promote your product. And remember to never show the name of your product or company! It drives people crazy and they want to know more!
Do you like deals and giveaways? We love them! Especially, when it’s somebody that we know on social media!
For example, what one of our team leaders does is that she polls her audience on the gift they want to receive. Post a picture of yourself holding your various products (while hiding their names) and write something simple like, “Hey, I’m doing a giveaway. Which would you rather have as a prize?”
It’s a really fun, nonchalant way to promote your products and engage with your people!
Giveaways are money in the bank. And they’re an easy way to get a ton of attention on social media!
Another cool example is when we posted this message:
- “If you won $5,000 today, what would you do with the money?”
Now, of course, a lot of people are just straight up answering that question. But what we did a few hours later, after the post got some traction, was to drop in the comments and say:
- “We are doing a $5,000 giveaway this month. All you have to do is a simple post on your wall. Let me know if you would like the details, so you can get entered into the drawing.”
But it doesn’t have to be $5,000. You could give away $50, one of your products, or a Starbucks gift card. It doesn’t matter – it’s all about getting that conversation going and then finding ways over time to become effective!
#4: TikToks & Instagram Reels
TikTok is what started this whole trend and then Instagram brought it on as Reels.
So TikTok is a social media video app that allows you to create and share short clips of you doing funny sketches. There's a lot of lip-syncing, dancing, or providing value in an interesting way. All in all, it's a really neat way to create videos.
When we first dove into the platform, we really loved the creativity. But if you don't know what to create, you can just model what other people are doing. The whole point of that app is that you see what's working and then you make your own version of that video.
You can speed your videos up, you can slow them down, you can chop them up with ease. There's no need for complicated tools or strategies! Can we get an amen?!
And what's interesting about TikTok is that you can create an account today and go viral almost immediately (unlike on other platforms). We have people on our team who are crushing it on TikTok! One of our top producers has over 100,000 followers (in about 1 year) and just one of her videos got 64,000 hearts, 9,200 shares, and 500 comments. And through that video, she acquired 200 customers! That's crazy!
Do you want to know more about TikTok and how you can use it to crush it in your business? >>> Check out our training about it!
#5: AWE Picture Posts
AWE is an abbreviation and here's what it stands for.
A - Awe-inspiring before and after
We constantly keep track of what works for other people and we look at our own statistics of what people are enjoying the best on social media. Usually, it's some kind of transformation. It doesn't have to be a crazy drastic result.
The truth is, people buy results. So create a picture (or a TikTok) that showcases that transformation in a really cool way!
W - Win-tastic gratitude result
This is a great way to showcase how well you're doing without being braggadocios.
For example, if you're buying your dream home or you're paying off your debt, start by talking about:
- where you came from;
- how things used to look like;
- what you've been through.
Why? Because people want to know that they can have the glory, but they need to know the story. So share what you've experienced and the challenges you've been through. Recognize the struggle and how grateful you are for the people who supported you or the people who mentored you.
PRO Tip: Don't be afraid to talk about your struggle. Even if you're not buying your dream car yet, that's all right. Take people on the journey with you and think about this: "if somebody just stumbled upon this video/post and it's their first introduction with my brand, would I be proud of that?"
E - Enter-training
We are huge fans of enter-training because we love to learn and we love to laugh! Because if we're not laughing, we're probably yawning through our noses.
So when in doubt, just have fun with it.
These were our top 5 best post types for social media! What was your biggest takeaway? And what is going to be the one thing you're going to put into work right away? Because at the end of the day, that's all that counts. Let us know in the comments below! And if you found value in this training, share it with your teammates!
Additional Resources to Help You Build Your Business:
- How to Create Epic Social Media Content that Engages Your Audience
- Content Creation: 5 Most Effective Types of Posts for Social Media
- How to Monetize Your Social Media With a Small Audience
- Best Social Media Trends for 2020
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources - we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can't wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: If you would like to generate more leads, close more sales, learn how to build your Network Marketing business using Social Media (without spamming your friends and family) and become a top earner in your company, Click here to plug into our brand new Social Media for Business Masterclass (unless you’re already crushing it).
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