Is your head spinning with how quickly things change on social media?
The struggle is real: Social media trends come and go. What worked one month ago, may not work the next one.
But there’s a secret to staying up-to-date with this ever-changing world. We’ve got three words for you:
Tweak. Test. Evolve!
Ready to find out what’s hot and what’s not in 2020?
Inside this training, we’ll share the most effective Social Media trends shaping 2020! Let’s get right into it!
Top Social Media Trends for 2020
Trend #1: Post for Response, Not Just Reaction
Instagram caused a huge stir when they removed the “likes.” In countries like Canada, where the feature was first tested, engagement dropped by 41%. Instagram’s CEO, Adam Mosseri, told BuzzFeed News the reason is the need to “create a less pressurized environment where people feel comfortable expressing themselves.”
Social Media is not just about popularity and likes. It’s our job, as content creators, to step up our game and figure out ways to encourage healthy conversations instead of just mindless scrolling.
To integrate this into your workflow, make sure you create at least one piece of social media content in the form of a question. Encourage your audience to answer and share their opinion—people love giving their two cents!
Trends are shifting: if winning at social media used to mean having millions of followers, now it’s all about creating authentic relationships with them.
As attention spans are shrinking, snackable content is on the rise. People want to see engaging content that’s easy to consume.
That’s how Stories made their entrance. Originally started as a Snapchat feature, Stories quickly took over Facebook, Instagram, and even YouTube. They’re short bits of content that disappear in 24 hours after being posted.
Why Use Stories in Your Marketing Strategy
With Stories, you can take your people behind the scenes and give them a sneak-peek into your business and life. Think about it as a great way of showing your audience the human side of your brand.
Ready to make the best out of Stories?
If you don’t know where to start, take a look at how your favorite influencers are using Stories to showcase their value and their brand.
PRO Tip: Stories are a great place to test out different conversations. If you’re wondering if a certain post would attract new people to your tribe, test it in your stories.
Trend #3: Leverage Referral Marketing
You’ve been doing your homework, reaching out to people and meticulously following up, and you still got people ignoring you.
Listen up: If someone is ghosting you, that doesn’t mean they’re not interested. It just means they haven’t made a decision yet.
Don’t panic. Here are two things you can do:
- Be okay with the fact that not everybody will buy from you right away.
- Encourage customer referrals.
Remember those cool shopping ideas you sometimes get from your friends?
Referrals are effective forms of marketing because word of mouth is a powerful tool to get your brand out there and establish trust. Even so, it takes 7-13 touches before someone considers buying from you.
PRO Tip: Keep showing up, providing value and showcasing results. Eventually, people will get on board. People are like Santa—they’re always watching!
Trend #4: Riches are in the Niches
Niche content is on the rise.
Take, for example, giants like HBO and Netflix. Instead of creating blockbuster shows, they focus on niche markets and specific demographics—and they’re crushing it.
The same is true for Social Media. If you’re using one platform that you’re bored with and you’re not getting results, try a new one (i.e., Tik-Tok) and see how it works. With Social Media (and everything, really) we must test things out and expose ourselves to new ways of thinking.
PRO Tip: Whatever new platform you chose to experiment with, make sure you get one Social Media platform dialed in before jumping on to another. Don’t set up too many goals because you risk burning yourself out and not getting the results you want.
Trend #5: Video Content is Hotter than Ever!
Research shows that by 2021, 82% of all online content will be video.
Whether it’s short-form videos like TikTok or Stories, or long-form Youtube content, videos are all about providing value and establishing genuine connections.
It’s time you seize in this opportunity and add video marketing to your strategy.
PRO Tip: Do a content audit once a month and identify what works and what doesn’t in your strategy. Find out where you can improve and what content you need to say buh-bye to.
These are the best and hottest Social Media Trends for 2020. Feel free to play with them and take the time to notice what works for you. You have a responsibility to deliver authentic messages and only you can find the best way to do it!
Do you know any other trends that are rocking the Social Media world right now? Let us know in the comments below! And if you found value in this training, share it with your teammates. Someone might need to know this!
Additional Resources to Help You Build Your Business:
- How to Create Epic Social Media Content that Engages Your Audience
- 7 Key Steps To Successfully Launch Your Network Marketing Business
- How to Convert Social Media Likes and Comments into Sales
- 9 Ways To Use Stories For Your Business
- 6 Ways to Get More Video Views When You’re Brand New
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