Is content creation giving you anxiety? Do you lay awake at night, dreading your next Live because you just don’t know what to talk about?
We’ve all been there! And we’re here to tell you — it’s completely normal and there’s an easy solution for you to start creating valuable content that drives results today!
After all, content creation is one of the BEST strategies you can use to build your business! Because:
- Marketers that create original content get about 8X more traffic than those who don’t;
- 61% of people’s buying decisions are influenced by a marketer’s custom content;
- Conversion rates are 6X higher!
In other words: you need to be creating original, valuable and engaging content! How? That’s what we’re about to dive into inside this training! So let’s roll up our sleeves and get right to it!
Content Creation: How to Create Epic Social Media Content that Engages Your Audience
Be a DJ
Do you need to create your own original content to succeed?
No! You just need to put your spin on it! Think of it like this: instead of trying to be an original songwriter, just DJ songs you love.
There’s a reason why your audience is not tuning into other people’s content but engaging with yours! They want to know what your spin on a certain topic is!
So one of the easiest ways to create content is to listen to what other people are saying and take notes. Then add your perspective, and create a piece of valuable content of your own!
PRO Tip: Always give credit where credit is due! If you listened to a podcast that inspired you for your next Live video, start off by saying, “I just listened to XYZ podcast and it blew me away! That’s why I wanted to jump in and share with you my biggest takeaway…”
Create an Experience
We’re living in the Experience Economy! What does that mean?
People are not just looking for nuggets, they’re looking for an experience! So how can you deliver that to your audience?
Here’s the deal. When people come to your Social Media platform, they’re looking for 2 things:
- content that makes them feel good;
- content that’s going to make them look good when they share it!
For example, instead of going Live and talking about “5 Reasons You’re Not Losing Weight”, do a Live about “5 Ways to Start Turning Heads This Summer”.
PRO Tip: Take a new nugget you’ve learned, implement it, get some results, and then share it with your audience! People will appreciate your content so much more because of the results you’ve created!
Do you share at least 1 piece of valuable content every day?
Consistency is KING!
And if you’re not generating leads in the beginning — that’s all right. It’s not about that anyway! In fact, at the very beginning, it’s all about creating social equity!
That’s right! Think of creating valuable content as making a deposit into your bank account. By time, you’ll have gathered so much social equity that you’ll be able to actually start making significant withdrawals!
Stick to the 80:20 Rule
It’s true what they say — you are your business.
BUT! You’re not a walking, talking billboard for that business. So stick to the 80:20 rule!
What does that mean? It means that you should provide valuable content about 80% of the time and content directed towards your business — only 20% of the time.
Sure, you can talk about a new launch that’s coming up or about the results your customers are getting. But just make sure you pepper that type of content in rather than making it the main thing!
Kick it up With Live Video
How personal do you get with your audience?
People want to have an experience. They want to feel like they know you! And that type of content actually gives you that likability and credibility factor, so it’s a win-win!
And how can you get more personal than going Live?
Yes! Provide people with an exclusive look inside your life! Where do you go shopping? What did you learn in the last seminar you took? How do you prepare for a broadcast? All things your viewers want to know!
If you continue to show up in the same modality, maybe it’s time for you to switch things up. Let’s say you did a live video on a certain topic, think about how to spin it to look differently. Well, you can pull out the best quote and put it into a picture quote. We love using WordSwag app for that. Or you can even share a long story text for a post. Sometimes switching up the modality of your content and mixing things up is what keeps your audience on their toes!
If you’re brand new to content creation, here is a little chart to help you figure out which modality to get started with first. More content creation ideas are conveniently located in our brand new Social Media Prospecting and Recruiting Guide with Scripts. If you haven’t yet downloaded your copy, click here to grab it now.
It’s All About The Mindset
Do you want to become the best? Then you’ve got to get your mindset dialed in!
As Jim Rohn says, “The greatest reward in becoming a millionaire is not the amount of money that you earn. It is the kind of person that you have to become in order to become a millionaire in the first place.”
That’s why you can’t get discouraged when things don’t go right. That’s the way it’s supposed to be!
Remember That It’s A Journey
You’ll be bad before you’re good, good before you’re great, and great before you’re exceptional!
That’s just the path every successful person needs to take. Overnight success is very rare, and even if does happen — either the person has worked hard for years before anyone noticed, or their success doesn’t last. Why? Because they don’t appreciate what they have and they don’t know what to do with it…
But your journey of success — with the good, the bad, and the bankrupt, will inspire others! So take people along for the ride!
PRO Tip #1: If you’re not embarrassed by the videos you did a month ago, you’re not growing fast enough or you’re not putting yourself out there quickly enough.
PRO Tip #2: Do not delete your first videos! They’ll be so fun to look at when you’ve made it big!
So these were our best tips for creating valuable Social Media content that drives results. And we want to finish with a little challenge for you! Yes, we challenge you to create 1 piece of valuable content today! It can be a video, a picture with a caption or you can simply share a story — the choice is yours! Will you do it? Let us know in the comments below!
Additional Resources to Help You Build Your Business:
- Referral Posts: The Post Powerful Strategy to Expand Your Network and 10X Your Customer Base
- 6 Ways to Get More Video Views When You’re Brand New
- Your Complete Live Video Checklist (free download)
- 5 Best Business Curiosity Posts for Social Media
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
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