Running your Facebook Group is hard work! You have to make sure everyone respects the rules, feels comfortable to express themselves, and engages with what’s happening!
On top of that, you have the pressure of keeping the activity up… So tell us, and be honest, do you sometimes wonder how to:
- Create interesting content?
- Pique people’s curiosity?
- Boost engagement?
We’ve got good news for you! Inside today’s training, we’ll talk all about how to create engagement, bring value, and build a deeper connection with your community! Are you ready for the goodness? Let’s dive in!
5 Ways to Create Engagement Inside Your Facebook Groups
Tip #1: Use Units
Are you looking for awesome ways to optimize your content and regulate what people see first when they enter your Group?
Then Units is exactly what you need!
They are very similar to the Modules of a training course, and you can easily arrange your videos and posts according to themes. It gives your Group a Membership-site feel to it and it helps your community get the best value possible!
Do you want to know more about how you can create and use Units? Then head over to our step-by-step tutorial!
Tip #2: Facilitate Networking
It’s funny how sometimes we forget to be social on Social Media, right?
So how can you change that? Think about what connects your people, and use it to create conversations.
For example, if you have a community of local businesses, think of ways to build connections! Let them network with each other, start meaningful conversations below a themed post, or simply interact! Some people might surprise you with incredible insights and even a deeper dialogue!
Disclaimer: Make sure every member of your Group knows the rules and follows them! That way, everyone will feel comfortable to participate.
Tip #3: Go Live
Fun Fact: We love Live video (in case you couldn’t tell)!
An Even Funnier Fact: So does Facebook! And the algorithm is giving it preferential treatment!
Why? Because of all the analytics that show how much more engaging Live video is! For example, did you know what 82% of internet users prefer to watch a Live video by their favorite brand, rather than read a post about the same topic? Mystery solved!
So how can you strategically use Live video to create engagement?
Make a Live Group Calendar and stick to it! You can show up once a month and deliver a Special Members-Only Broadcast. Or you could interview influencers, teammates, top recruiters, customers, etc. Let your imagination run wild!
Tip #4: Host Watch Parties
We know what you might be thinking, “Live video is great and all, but I have so much on my plate. I don’t have time to come up with new broadcast ideas!”
Not to worry! Do you have any old content that’s good? Then just throw a “Watch Party”!
Watch Parties are a concept that’s been gaining momentum lately because of how Ah-mazing it is! Basically, it means that you “go” Live inside your Group with a few pre-recorded videos. Simple, right? And the engagement you get is insane!
The thing we love most about Watch Parties is that you can create excitement around content that’s already created! So that means fewer efforts and more results! Now that’s the kind of math we like to do!
Do you want to know more about Facebook Watch Parties and how to host them? Then check out our step-by-step tutorial!
Tip #5: Do a Poll
Do you ever wonder what:
- Content to create for your community?
- Products they might enjoy?
- Trainings to develop that would bring them the best value?
Stop guessing and just ASK!
That’s right! People will always tell you what they want (be sure to guide them by providing several options to choose from). They will give you their two cents, even if the topic is not directly related to them. And that’s the beauty of it!
And there you have it: 5 different ways you can create engagement inside your Facebook Groups!
Are you already utilizing some of them? What other strategies do you use in order to create engagement? Let us know in the comments below! And if you found value in this training, share it with your teammates — they’ll love you extra!
Until next time! Let’s CRUSH it!
Additional Resources to Help You Build Your Business:
- The Key to Hacking the Facebook Algorithm
- Social Media DMO for Network Marketing: 5 Tasks for Success
- 7 Reasons People Don’t Buy from You
- Facebook Groups Tutorial: How to Host a Watch Party
- 5 Best Business Curiosity Posts for Facebook
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
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PS: If We Had to Identify the ONE Thing That’s Helped Us More Than Anything Else, It’s This. It’s Literally Our Secret Weapon and We’ll Show You Exactly How to Model it Inside Our Pro-Social Media Prospecting and Recruiting Guide. Click Here to Download It Now!
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