Here’s something we need to think about every day:
When someone goes to Google us, what will they find?
Whatever people think about you, that’s your brand. “The sum of impressions a customer has based on every interaction they have had with you, your company, and your products,” says Lucidpress.
When John and I started building our brand online, we were clueless; everything we did at that stage was offline. We had to put all our brainpower and resources to learn a new way of promoting ourselves and our business. It was messy, and not easy.
With personal branding, as with anything, it’s okay to start out ugly. If you persist and do the work, you’ll get where you want to be. However, creating and maintaining a brand is an ongoing process. For people to get to know and trust you, you need to put yourself out there and show up consistently.
Let’s take a closer look at how you can creatively launch and grow your personal brand and take control of your reputation and business.
On your marks, get set, go!
How to Launch and Grow a Powerful Personal Brand
The Power of Storytelling: How to Attract Your Tribe
We live in a world that’s over-branded, but don’t let that intimidate you.
The beautiful part about building a personal brand is you can zoom in on your passions and things you are good at, and focus on how you can help others. There are so many directions to go in but in the end, it’s personal, right? And as a person, you’re always evolving—and the same happens to your brand.
Your vibe is going to attract your tribe and sharing your story will establish a connection with them.
It’s easier to look at storytelling if you divide it into four parts:
Part #1. Who are you: tell people about your background, job, passions—what makes you… YOU.
Part #2. Why were you looking for something new?
Part #3. How did you find it?
Part #4. What’s your transformation story?
As Brendon Burchard says, “There are only two stories in all of mankind: a story of struggle, and one of progress.”
Don’t be afraid to showcase your struggle before building a personal brand, before having a business, before finding a specific product. People buy results, so they wanna see your progress.
Now, let’s get down to the nitty-gritty of how to creatively launch, build and improve your personal brand!
#1. Show up Consistently
People do business with people they know, like and trust. What’s the best way for your audience to get to know you?
Show up and deliver value consistently.
Start off by creating one piece of content every day. Identify what form of communication comes naturally to you: picture, text, video, audio. If you ask us, video is the fastest route to building your brand. One video a day gets lots of paychecks coming your way.
#2. Embrace Imperfection
You know what they say: we are our own worst critics. Realize that people are going to tune into you for value, not to pick you apart. Just start.
Embrace the thought that in the beginning, you’re going to suck. And if you don’t, you’ve waited way too long to start. But think about where you’ll be five years from now.
Personal branding is about vulnerability, about being human. All your flaws are amazing and relatable, and people will love you BECAUSE of them.
#3. Don’t Overthink It
Do you get caught up in analysis paralysis? You don’t need to be an original songwriter to create content. Be a DJ. Plug into personal development daily, share what you’re learning and put your twist to it.
#4. Listen, Don’t Yell
Not sure what to say to your audience? All you have to do is listen.
Remember the 50:50 ratio—if you dedicate 15 mins creating a Live broadcast, spend at least the same amount of time engaging with people in the comments.
Pretty soon, you’ll start noticing how they’ll be asking for specific information.
#5. Share Value
Whenever you learn something, and you’re like, “Wow, that was helpful,” turn around and share it. If you listen to an inspiring podcast, read a great book, or watch a powerful video, make sure you take notes and then share the value with your audience. Don’t forget to give credit where credit is due.
#6. Be a Community Builder
Having a community of like-minded individuals is the best place to find qualitative leads.
And Facebook’s got you covered! Their mission statement says they want “to give people the power to build community and bring the world closer together”.
So what community are you going to build this year?
You’re only 1 person. So why not hire someone to help you get your message out to more people?
Today, John and I are super blessed to have an amazing virtual team made of writers, video editors, and social media specialists.
Want to know more about outsourcing and how you can go about hiring help for as little as $4/hr? >>> Check this out!
#8. Invest in Personal Development
Network marketing is a personal development program with a compensation plan attached. The more you work on you, the more valuable you become, the more success you’ll have, the more people you’ll impact, and the more money you’ll earn.
Work on affirmations and mindset, think big, and remember you’re here for a purpose… that should drive you every day.
PRO Tip: Don’t just show up on social media with the sole intention to get leads. The more you support and encourage people and provide value, the results will come eventually and effortlessly.
A question that we get asked all the time is: does branding duplicate and should you teach it to your team?
To get the answer, check out this quick and to the point podcast episode, in which John explains why you shouldn’t teach someone who just joined you about branding, and what to teach them instead.
*If you’re ready to level up, check this out!
These were our best tips about how to launch and grow a powerful personal brand! Which one did you consider to be most useful? Let us know in the comments below!
Additional Resources to Help You Build Your Business:
- 5 Steps to Discovering Your Brand and Finding Your Voice
- 6 Ways to Get More Video Views When You’re Brand New
- ATM Facebook Group Strategy to Build Your Business
- Top Social Media Trends for 2020
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: Get ready to seriously crush it online! Click here to download our brand-new Social Media Recruiting Guide and get our inside secrets to Social Media Prospecting and peek behind the curtain at the exact scripts we’ve used to recruit thousands.
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