Is there room for you to improve your prospecting game?
Whatever you’re selling, prospecting is about you reaching out to people, creating conversations, building relationships, and identifying those who you can help with your products or work within your business.
Are you in Scared Mode? Meaning you’re too afraid to directly approach people? Or in the I-Care-What-Other-People-Think-Of-Me Mode, where you’re not confident enough to share your opportunity and secretly hope people will come to you?
Here’s the deal… Prospecting is a proactive money-making activity. It’s you reaching out to people, having a conversation, and seeing if they’re open. As a network marketer, you are a professional conversation starter.
Inside this training, let’s help you conquer your fear of recruiting and turn you into a Lean, Mean, Social Media Prospecting Machine!
Conquer Your Fear of Prospecting! How to Recruit More People on Social Media
#1. Direct Approach
When it comes to prospecting, most people take the path of least resistance because it’s easier. It’s easier to do the indirect approach or wait until leads reach out, but that's passive. Disclaimer: keep prospecting until your inbox is flooded with leads!
It’s time you get uncomfortable and proactive and reach out to as many people as possible. Because you will never accomplish your goals if you stay in the Scared Mode or the I-Care-What-Other-People-Think-Of-Me Mode.
#2. Do the Work
You can read all the books in the world, listen to all the motivational speeches, and have all the coaching calls and mentors—but you won’t recruit more people if you don’t execute.
Too many people who get involved in network marketing are like secret agents: they don’t post about their business or product on their social media. But nothing is ever going to happen until you start talking to people. Find strategic ways to mention your product or opportunity, and weave them into your content.
#3. Cut to the Chase
When you reach out to people, you want to get to the point. Because people are in a hurry. And so are you. You want to talk to a lot of people in a short period of time and create momentum in your business.
Here’s one way to approach people:
“Hey, Amber, how have you been? How's the family? I saw some of your Facebook posts and looks like you guys are doing well. That's great! I wanted to reach out real quick because I'm sure you're busy - I know I am. So I just found an opportunity to make money on Facebook/I found a way to get in the best shape of my life/etc. And I thought it’s something you would dig.”
Pro Tip: Use Messenger’s audio recorder. When people hear your tonality and the enthusiasm in your voice, they will tell you're pumped up and excited. Needless to say, this will increase your close ratio significantly.
#4. Don’t Treat People like Numbers
Network marketing is a numbers game. Don't try to convince people to buy your product or join your team. Avoid showing up with that commission breath.
Your goal is to find people that are open to looking at your opportunity, add them to a FB group, and tag them in a video, a testimonial, or a story, so they can make a buying decision—these are the principles of the ATM system, the revolutionary method to build your home business.
#5. Hop on a Call
As much as I love keeping conversations with prospects short and sweet, if they're looking to partner with you, you should hop on a call. Whether you call them on Messenger, FaceTime, etc. it will help you increase your close ratio.
#6. Pay a Compliment
It doesn’t matter if your prospect is someone you know or haven’t spoken to before, you can always find something genuine to compliment her/him on. Just pay attention to their Facebook newsfeed.
You could say something like, "You're super outgoing. I love your Facebook content." Or, "You've always been a person of integrity. I value you as a person."
#7. Don’t be Afraid to Pop the Question
Remember, your goal is to see if they're open.
First, you let people know the reason you’re reaching out: you found something you’re really excited about and you think they would love it.
Second, you want them to check out your opportunity, and third, you need to follow up with them and see what they liked about it. Ask them, "Hey, Bob! So what did you like best about the video? Where are you on a scale of 1-10? 10 being you're ready to join the team or 1 being you're ready to become a customer?"
Pro tip: You don’t have to explain your opportunity—let the tools do the talking. The mindset is to get them into the group and have them watch the video instead of you trying to sell them on the business.
#8. Tell Stories
Telling stories is one of the most powerful ways leaders have to influence and inspire. Become a professional story collector. If you're coming across people on your team, (upline, sideline, downline) with different backgrounds, from different countries, genders, ages, races, whatever, start collecting their stories. Take screenshots and save them in an album on your phone.
You can use them to help prospects identify with your team and organization. Let’s say you have a realtor in your organization and your lead is also a relator, you could say, "Hey, Todd, we have realtors in our business just like you, so when I heard Sarah's story, I immediately thought of you.”
If you’re recruiting a European, introduce them to other Europeans. And if it’s someone from Canada, help them meet other Canadians. If it’s a school teacher, maybe you’ve got some other teachers inside your team they can connect with.
#9. Edify Your Leadership and Partners
As soon as you add your prospect to the Facebook group, it’s important you give them a heads up and let them know what the next step is.
Now here's why this is powerful. How many times do you feel like you should introduce your prospect to someone else in your upline, but not without asking first? Or maybe you asked for permission and they said no…and now it's awkward. Here’s how to get yourself out of the way and show prospects they don't need to be experts and know all the information; they just have to get people in the groups:
"Hey, Sarah, I just want to give you a heads up. I added you to the “X” Facebook community. To see the content, you have to accept the invite. Let me know once you're in so I can tag you in a couple of videos that explain more about the products and the company. I'm going to follow up with you tomorrow and introduce you to some of my partners, mentors, and the people I work with—people with more experience than myself."
Remember, there isn’t a right or wrong way to prospect and recruit on social media: you have to figure out what works best for YOU!
If what you’re currently doing isn’t working, it’s time to make some adjustments. You’ll be bad before you’re good, good before you’re great, and great before you’re exceptional. That’s just the way it is, and you have to learn to be ok with it.
Our Social Media Guide: it's got scripts, tips and tricks, and everything you need to get more leads and build a massive organization. Plus, it’s free. You can't beat free.
Additional Resources to Help You Build Your Business:
- How to Close More Prospects: Build Trust and Pop the Question
- 10 Prospecting Tips You’ve (Probably) Heard Before – But Are You Using Them Yet?
- 5 Steps to Grow Your Business on Social Media
- How to Build Confidence and Conquer Imposter Syndrome
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources - we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
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