Did you know that 80% of Americans live paycheck to paycheck?
And did you know that a whopping 85% say that they feel “constantly” or “sometimes” stressed about money? 61% say they can’t afford to cover a $1,000 emergency because they don’t have enough savings…
And that’s the #1 reason why people join Network Marketing!
Now why do certain strategies work for some people and not for others? And how can you make Network Marketing work for YOU?
John sat down with the legendary Network Marketing coach—Ray Higdon, to get his take on what the best approach to creating success in the profession is! Let’s get right to it!
Facebook for Business: 6 Prospecting Tips with Ray Higdon
Tip #1: Lead with the Product vs the Opportunity
This is the chicken or the egg, Network Marketing edition!
So what is the answer?
The truth is, there are more consumers than consumer entrepreneurs. In other words, more people will be interested in buying your product or service than starting a business. So play the odds and lead with the product!
Of course, if your prospect talks about his/her desire to start a business, show them the opportunity! But in the grand scheme of things, leading with the product or service is your best bet.
Tip #2: Create Curiosity
People don’t care about what your product is, they care about what it does and how it would make them feel. So the best way to show up online is by creating curiosity!
Ray has 2 foolproof strategies about how to make irritable curiosity posts:
#1: Never mention the name of the company or the product!
If you do, you’re practically telling your people, “If you’re interested in what I have to offer, do your own independent research”. And then prospects do that, more often than not, they end up buying from another place. And that’s not what we want!
#2: Don’t add a Call to Action (a CTA)
Make the curiosity post so interesting that people’s natural response will be to reach out to you! Otherwise, it might look like you’re trying to sell them something and that would just put them off.
For example, say how proud you are of someone who began their weight loss journey with your product 2 weeks ago and how many pounds they’ve already lost. And that’s it! If people are impressed by the results, they’ll make sure to let you know!
Tip #3: Reach Out to Leads
What’s the best way to reach out to people? Is there a proven formula?
Yes, there is! In fact, there are 3 things to keep in mind.
#1: Give people a way in and a way out!
Whenever you reach out to your leads, always ask them if they’re open and if they’re not—no hard feelings. For example, you can tell them, “Hey, I saw that you liked my post. If you’re open to know more about the product, I’d be happy to share the information with you. If not, no big deal”.
#2: Get to know your prospects!
Information is power! Spend a min or two going through your lead’s profile and use the knowledge you get to start a conversation with them.
#3: Show them how simple your system is!
Most people either don’t like selling or they’re not very good at it. So when you introduce your prospects to your system—that’s when magic happens!
Because when you expose people to it, you’re telling them, “If you were to recruit/sell, this is how you’d do it. And that’s pretty simple, isn’t it?”
Tip #4: Overcome Common Objections
Manage the energy of the conversation.
For example, if someone says, “I don’t have the time”, ask them, “When’s that going to improve?”
Or if a lead tells you, “I don’t have the money right now”, reply with, “If you had the money would you do it?”. This is a very safe question because it’s indirect and your lead will feel good answering it genuinely. If they say “no”, then great—on to the next one! But if they say “yes”, then you can continue the conversation with, “Great, how off are you?”, and take it from there.
Always try and put yourself in your prospects’ shoes. What would you want to hear if you were them?
Tip #5: Retain Team Members
The truth is, many leaders assume all of their team members have the same desire and the same level of passion as they do. And they push their people to the point where they feel like they’re losing, so they quit.
Keep people around the campfire. Either they will catch a spark or they will feel good about being part of something bigger! And you never know when the joy of belonging to an amazing team will translate into something more incredible!
Tip #6: Build a Community
We all want to belong to an awesome community. So when you’re building one for your customers, you can add value and leverage the most enthusiastic people in it to lead all of the excitement.
And when it comes to creating a community for your team—start with analysis. What percentage of your content is related to recruiting or sales? If it’s 80%, then it’s time to change something. Try and mix things up by welcoming new people, appreciating top recruiters and seller, recognizing important anniversaries and birthdays.
That way you’ll create the feel-good vibes that make people want to stay part of your community!
These were Ray Higdon’s 6 Prospecting Tips. Which one did you find most useful? Let us know in the comments below! And if you found value in this training, share it with your teammates — they’ll love you extra!
Let’s CRUSH it!
Additional Resources to Help You Build Your Business:
- 5 Best Business Curiosity Posts for Facebook
- 5 Best Prospecting Tips that Really Work!
- The New Facebook Algorithm – Tips and Strategies for 2019
- 7 Reasons People Don’t Buy From You
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We teach average people create an above average income on Social Media.
PS: We Don’t Use Facebook to Sell our Business or our Products, However, We Generate Lots of Revenue from Facebook Every Day. So How Do We Make Money Without Selling Anything? Click Here to Download our Social Media Prospecting and Recruiting Guide with Scripts (for FREE) and Get Our Trade Secrets.
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