Facebook Profile vs Page vs Group: which one should you use and which one is better for your business? We get this question all the time! Should you have a profile or a Business Page? And should you run ads or should you just stick with the basics?
Have you heard that if you talk about your business on your personal profile, Facebook’s going to shut it down? That sounds crazy!
That’s why inside this training, we’re going to debunk some myths and talk about your Facebook profile and Business Page, along with Facebook Groups, and at what point it makes sense for you to kick it up a notch.
Are you ready? Let’s go!
Facebook Profile vs Page vs Group: Everything You Need To Know To Grow Your Business
Facebook Profile – Let’s Start Here
We’re telling you right now, your Facebook profile is where you want to spend 95% of your time if you’re brand new.
Why? Because unless you have money to advertise and you understand capture pages, funnels, freemiums, and other advanced online marketing strategies, you should focus on your Personal Profile. After all, that’s where all your friends are and the Facebook algorithm favors the natural “friend-to-friend” interaction.
And the best part? It’s simple, duplicatable, and it’s free! Anyone can do it and that’s what you want!
Use the 80/20 Rule. That means that 80% of the time you should post things that provide value, that are about lifestyle, and that show off your personality. The other 20%? You should post things related to your business that pique people’s curiosity!
Remember: if you are going to promote your stuff, you should do it by creating curiosity, telling stories, talking about the benefits of the product, and NOT saying the name of your company!
Do you want to know our favorite Business Curiosity Posts for Facebook? >>> Click here to discover what they are!
Setting Up Your Profile To Attract Leads
Credibility + Likability + Curiosity = Profitability
1. Upload Your Best Photo
- Is it a headshot?
- Can you tell that it’s you? (avoid group pictures)
- Are you smiling?
- What’s the quality of the picture? (use only HD pictures, avoid blurry or low-quality photos)
2. Upload a Branded Cover Photo (or video)
- Favorite vacation spot;
- You and your family;
- Having fun and laughing;
- Your hobby and/or your brand (but never mention the name of your company!);
- Canva.com is a great FREE tool that can help you create all of these incredible images!
3. Fill Out Your About Section (Inject Credibility & Curiosity)
- Create a catchy/funny intro;
- Say who you are;
- Describe your values;
- Never list your XYZ company (unless you want Google to get your leads)!
If someone can figure out what XYZ business you’re in within a few minutes of landing on your profile, you’re doing it wrong. – John Melton
4. Activate Your Followers Button
Did you know that you can activate your Followers button, and make your posts public? That way people will be able to follow you, without having to send you a Friend Request. How can you activate and make your posts public?
- Go to your “Settings & Privacy” > “Settings” (in the top, right corner);
- Click on “Public Posts”;
- Set “Who Can Follow Me” and “Public Posts Comments” to “Public”.
Concerned About Your Privacy?
Do you sometimes post a picture of your children that you don’t want to be public? No worries! Facebook has thought of that. Every time you go to post something, you can choose who can see it. There’s even an option where the post is visible only to you (this is a great way to test going LIVE for the first time)!
Keep in mind that whatever privacy setting you selected for your most recent post is what’s going to be the default privacy setting. So keep an eye on that setting each time you post!
Facebook Business Page
Now, let’s take a look at Facebook’s Business Pages.
If you have a Business Page, you want to think of it as a billboard. It’s going to be costly, so you do need to be really concise and clear on your:
- target audience;
- lifer (ideal customer)
That’s why we recommend starting a Business Page only when you’re already making a decent profit, and you’ve got your attraction marketing dialed in. A good rule of thumb is to start your Page only if you’re generating at least 10-20 leads per month, you have maxed out your Facebook Friends and you have thousands of people following it.
The main downside of a Facebook Page is that in order to generate leads, you need to invest at least $5-10/day in ads and you need a generic funnel as you can’t market your network marketing business. Please be sure to review Facebook Policies for more insights.
On the other hand, a Business Page does offer some advantages. For example, if you’re looking to scale your business and you’re already having those elevated conversations about integrating a chatbot, offering freebies, and scheduling content, then a Page makes a lot of sense.
What About Facebook Groups?
So glad you asked! Facebook Groups are a gold mine!
2 Ways to Use Groups for Business
One strategy is for you to find groups dedicated to topics you find interesting. Then you can start posting valuable information and creating credibility.
Once people start to see that you bring them value, they’ll want to connect with you and will start wondering what it is that you do. And you know what comes next, right?
Another strategy is for you to create your own Groups. And what’s really cool is that they give you an opportunity to build your own community and to be more intimate with people. The best part? Once you have your community, you don’t have to be the only one providing value – other group members would do that instead of you!
Have You Ever Heard Of The ATM Facebook Group Strategy?
There’s one more way to use Facebook Groups. You can create private Groups dedicated just to your products, services or business.
ATM stands for Add, Tag, Message. Basically, you Add people to your Private Group, you Tag them in a video you want them to watch, and then you Message them to see what they thought about it.
Use the ATM strategy and educate people about what it is that you do and to create social proof. The strategy is very simple, even more effective and, best of all, it’s DUPLICATABLE! #Boom
The bottom line is: you should have a private Facebook Group if you’re ready to scale. It can either be to elevate your personal brand by educating people about whatever it is you teach, like we do with our free My Lifestyle Academy group. Or, if you’re in Network Marketing, you can ATM your way to an MBA (a Massive Bank Account).
The battle Page vs Profile vs Group has finally been resolved! Which one do you use for your business? We’d love to hear from you in the comments below! And if you found value in this training, share it with your teammates! They’ll love you extra!
Additional Resources to Help You Build Your Business:
- The NEW Facebook Algorithm – Tips & Tricks
- 5 Best Business Curiosity Posts for Social Media
- Instagram and Facebook: 9 Ways to Use Stories for Business
- ATM Facebook Group Strategy: The Revolutionary Method to Build Your Home Business
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
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