You get it… Live videos are ultra effective!
These stats though:
- People watch Live videos 3X longer than pre-recorded ones;
- Live videos average 10X more comments compared to pre-recorded uploads;
- Facebook Live videos have a 222% higher reach compared to simply sharing a video link!
Yeap — Live video is the name of the game!
However… Going Live on a regular basis can be time-consuming and outright scary! After all, you have to figure out what you’re going to talk about, write down your bullet points and then gather the courage to hit the “Go Live” button!
But what if we were to tell you that there’s a way to gain more personal leads by repurposing your old videos and/or leveraging other people’s content with the same efficiency of a Live broadcast?
Introducing… Facebook Watch Parties!
Do you want to know more about what makes Watch Parties so special, how you can use them to build your brand and get more customers? And even more importantly, how your team can duplicate that strategy? Let’s dive right into the nitty-gritty!
Facebook Watch Party: How to Use it to Grow Your Business
What’s a Facebook Watch Party?
A Watch Party is a Facebook feature that allows you to hold a Live viewing of prerecorded videos that are publicly available on Facebook.
Imagine hosting a movie night in your living room. Only instead of your living room — you’re sharing the “movie” on your personal profile or inside one of your Groups. And instead of hosting the viewing party at night, you can do it at any time during the day!
Benefits of Hosting a Facebook Watch Party
Do you want to work less and get higher results? A Watch Party can help you do exactly that!
For example, you can go Live on your Business Page on Monday and host a Watch Party on your personal profile on Wednesday. The Facebook algorithm will absolutely love you and it will push your video forward so that more people can see it!
That’s an amazing way to sit back, relax, and repurpose your old content while getting incredible results!
#2: Leverage other people’s content
What if your upline does an awesome video about your products or services?
Imagine 2 scenarios:
- A) you share your upline’s video — first off, the video won’t get much exposure because the algorithm won’t push it forward for your friends to see. Second, all of the people who do see it will be engaging on your upline’s video and how can you track that?
- B) you host a Watch Party with your upline’s video — now the Facebook algorithm will l-o-v-e YOU! Because it’s a Live viewing experience, Facebook will notify your friends about it, so more people will hop on! And the best part? They’ll stay on your profile and you’ll keep all those gorgeous comments under your umbrella!
Which scenario will you choose? We also think B) is the best way to go!
When people comment on a Watch Party, who gets the comments — you or the original video?
You guessed it — YOU!
That’s right! When you host a Watch Party, any comments that come in remain on your post. That way you get all of the attention, and ALL of the prospects!
Ninja Tip: However long your Watch Party is, schedule the same amount of time to hang out and engage with your audience! When you answer people’s comments, Facebook will notice the interaction and will push your Party even more!
How to Host a Watch Party?
It’s really easy!
Step #1. Select a really good public video
Step #2. Click on Share
Step #3. Choose “Start a Watch Party”
*** Do you want to become a PRO at hosting Watch Parties? Learn how to do exactly that >>> RIGHT HERE! ***
PRO Tip: When you have a public video, you can share it on your personal profile or inside one of your Groups. But if your video is available exclusively inside of a certain Group, you can do a Watch Party only there!
How to Generate Leads And Create Curiosity
Schedule your Watch Party!
Yes! The best way to pique people’s curiosity is to create a buzz around your future Watch Party!
Go to “Write a Post” and create a captivating description of what’s to come! You can also mention at what time the viewing party will start.
Then click on “Watch Party” and simply “Post”!
You’ll see a black screen that says “Your watch party is about to begin”. And the excitement is ON!
PRO Tip: After the Watch Party starts, you can invite people to come and join you in real time! So if you have a prospect you’re targeting, that’s a great way to get their attention in a non-salesy way!
And this is how you can use Facebook Watch Parties to generate leads like a #BOSS!
Have you used this feature before? Let us know in the comments down below! And if you found value in this training, share it with your teammates! They’ll love you EXTRA!
Additional Resources to Help You Build Your Business:
- How to Convert Facebook Likes and Comments into Sales
- Social Network Marketing Made Easy: 5 Best Prospecting Tips that Really Work!
- How to Creatively Launch Your Personal Brand
- The New Facebook Algorithm Updates You Need to Know
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
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