Want to convert those likes and comments into sales? We don’t know about you, but we’ve messed up on all fronts…
… popping the question too soon;
… building rapport for too long;
… scaring people away by sounding like an infomercial.
Especially on Social Media where it’s way too easy to fall in one of those traps! But eventually, we found out there are a few secrets to converting likes and comments into sales like PROs. Once we figure something out, we love to share our formulas with you. This one is called CLOSE the LOOP formula.
In today’s training, we tell you everything about the formula and how you can use it to build rapport and maximize your chances to close prospects.
How to Convert Social Media Likes and Comments into Sales
First things first: your goal with social media is to open the loop and offer a preview to the movie. Don’t give away the ending and don’t mention the name of your company or the product. The whole point is to create curiosity so people reach out to you for more details.
Before we dive into the nitty gritty, let’s remind you that:
There are a lot of people out there who are struggling and praying for a solution! You’ve got the “cookie”. Don’t be shy about it!
People aren’t necessarily looking for an opportunity or product—but they are looking for a solution to a problem. Focus on the benefits and why you’re excited.
Remember, this is only an invitation, not a presentation. When you get a yes, let the tools do the talking. Add them to the ATM groups and once they accept the invite, tag them in the appropriate information.
Use Audio Recorder – You will be so much more impactful in your conversations because they will hear the tonality and enthusiasm in your voice. Remember, nothing great happens until you get excited and tell your face! 😜
Before reaching out to someone you haven’t spoken with recently, take a moment to check out their profile first. It might be helpful to see what they’re up to.
Don’t get hung up on any one prospect. If someone doesn’t respond to you, that’s OK. Just delete them. 😂 JK! Some will, some won’t, some wait, someone else is waiting. NEXT!
CLOSE the LOOP is an abbreviation that stands for a formula we established over the years. It combines solid strategies we teach our team and use in our business every day.
CLOSE the LOOP stands for:
C — Compliment & Connect
L — Lead with the Product or the Business
O — Obey Your Intuition
S — Share Your Story & Your Why
E – Expose, Involve, Upgrade
~ the ~
L — List of Exposures
O — Organize
O — Omnipresence
P — Persistent
Now let’s take them one by one, see what they mean and how you can apply them in your business.
#1. Compliment and Connect
Go check out their Facebook profile, see what they’re into or what they got going on, find some common ground. Leave them comments or pay them a compliment about a recent achievement. Respond to people’s stories so you can get immediately in their inbox.
#2. Lead with the Product or the Business
Based on what you know by now (or what you see on their feed), choose whether you want to lead with the business or the product and how you’ll bring that up.
- Do they have their own business? Lead with the business.
- Do they struggle with an issue your product can solve? Lead with the product.
PRO Tip: There are more people who eat at restaurants than own restaurants. The same is true in business. Most people are interested in the product rather than the business at first. That’s why we teach to lead with the product. However, your business, your rules!
Now, don’t be afraid to bring up your opportunity. You could say something like:
“Listen, [name], I had to pop this question because I see your posts. You’re a go-getter, you get great engagement. I don’t know if you’ve ever made money on social media or done anything outside of what you do right now as a [prospect’s job]. But I had to ask you because we work with other people like you who managed to boost their income….”
#3. Obey Your Intuition
When reaching out to prospects on social media, pay attention to how they respond back. If someone’s giving you short, one-word responses or they seem like they’re in the middle of something, step back. You don’t wanna pursue someone who you feel is pulling back. Maybe they’re busy, or they don’t trust you yet.
#4. Share Your Story and Your Why
One thing to keep in mind is people relate to people, not products. Stories sell. We connect to others through stories. That’s why you should always tell people your story and why you’re in business. How to effectively structure your story?
Part #1. Who are you: your background/job/passions—what makes you… YOU.
Part #2. Why were you looking for something new?
Part #3. How did you find it?
Part #4. What’s your transformation story?
#5. Expose, Involve, Upgrade
The next step is to get your leads involved in the community. Expose them to your ATM groups and put them in group chats.
The more group chats we do, the more money we make, for two reasons. One, we’re helping our downline enroll more customers. Two, once prospects become part of the community, a lot of them soon upgrade from customers to distributors.
PRO Tip: Using a system means Saving YourSelf Time, Energy and Money. Read more about how we duplicate our business and create massive results with the ATM System.
#6. List Your Exposures
You want to keep track of every single human you add to your ATM groups. You can either use a journal or an online tool.
Organization is key to long-term success. Organize your day, your prospect lists and your thoughts! =)
What does this even mean? You’ve got to be everywhere all the time.
Focus on mastering the skill of repurposing content. For example, we’re using StreamYard to broadcast video on five platforms at the same time. Our podcast manager will take the audio from this training, make edits and load it up to our podcast. Then, our video editor will take snippets of this training and turn them into an IGTV. Our writers will take the transcript and turn it into an article on our blog for you to enjoy.
Now … Don’t get overwhelmed by the idea. Our goal is to help you future pace what your online presence could look like 12-36 months from now. The big secret here is hiring people to help you. Click here to tune into our training on how to outsource and hire help for as little as $4/hour.
If you’re serious about your business, you need a long term winning vision. This is not a get-rich-overnight scheme, so embrace the thought that it’s going to take some time to become successful.
Plant seeds every day and don’t be afraid to ask people if they’re open to taking a look at what you do. If they’re not ready to buy yet or join the team yet, that’s okay. It’s a big decision and you want to be persistent but also patient with people and with your results.
You might have heard us say this before: marry the process, divorce the result!
The best tip we can give those who want to maximize their social media results: when someone likes your post or comments on your stuff, get in their inbox! Create conversations, create rapport, and build trust.
Reach out with a message like:
“Hey, name! Thanks for following me/for the friend request. I appreciate it. How’d you come across my stuff/ how are you doing/ holding up these days/how’s the family/how’s your business doing?”
Get in their inbox. Plus … did you know this? If you’re chatting in Messenger, Facebook then starts putting your content in their newsfeed and vice versa. So yes, the more conversations you have, the better your engagement will be.
Remember to be a human first, marketer second ALWAYS.
This is how you convert likes and shares into sales! Which strategies are you already implementing? Let us know in the comments below. Try out our formula, keep showing up, and eventually, you’ll start seeing results.
Additional Resources to Help You Build Your Business:
- 5 Best Business Curiosity Posts for Social Media
- How to Create Epic Social Media Content that Engages Your Audience
- Social Media Posts to Attract Prospects & Accelerate Your Business in Less than 30 Days
- Referral Posts: The Most Powerful Strategy to Expand Your Network and 10X Your Customer Base
- 5 Steps to Grow Your Network Marketing Business on Social Media
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
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