Are you running your very own Facebook Group? Then you’ve probably faced the following situation at least once. You:
- Post a video publicly (for example, on your Personal Profile or Business Page);
- Share it with your Group because you want for your people to feel the power and inspiration of the video;
- Hear crickets…
Yes! So why is it that when you “share” a video, people don’t seem to notice?
Because it’s… not “original content” to that medium! There’s nothing exciting about sharing a pre-recorded video. Just look at the stats — 82% of internet users prefer to watch a Live video from their favorite brands compared to other types of content. How crazy is that?! And Facebook knows this.
That’s why they created a solution! It’s called the Facebook Watch Party!
And you can now host these on your personal profile or even your business page too. Too cool, right?
Do you want to find out exactly what a Facebook Watch Party is and how to host it? Then let’s jump right inside today’s tutorial!
Facebook Groups Tutorial | How to Host a Facebook Watch Party
Fun fact: people spend 8X longer and comment 10X more on Live videos compared to any other pre-recorded video or replay! Wow! Those numbers are crazy!
And yet, they’re true! That’s why Facebook loves Live video so much. So why not take advantage of it? That’s what a Facebook Watch Party is all about!
So how does it work?
Take an existing public video (shared on a business page, for example), and Livestream it inside your private Facebook Group. That’s it!
The engagement you’ll get will be much higher than if you were to just “share” that very same video. That way you’ll be able to start more conversations, get more eyes on valuable content, and increase your overall credibility! It’s a Win-Win!
Hosting a Facebook Watch Party
Step #1: Create a Party!
Go to your private Facebook Group.
Important: Make sure you’re the Admin of the Group. If you’re not, first ask for permission to host the Watch Party!
Step #2: “Write Something”!
Go to “Write something”. There you’ll see different options. Click on the one that says “Watch Party”.
Step #3: A Compelling Description!
Spend a hot minute or two, coming up with a compelling description for your Watch Party. Make it fun and interesting, so people would want to join!
PRO Tip: If you’re planning to do a Watch Party on a certain topic, promote it inside and outside of your Group to create buzz and excitement ’cause why not?
Step #4: Add Your Videos!
In the Search bar, you’ll be able to choose among several options:
- Search — find videos on Facebook;
- Pages — videos from your Business Page, for example;
- Watched — videos you’ve already seen;
- Group — videos that have already been uploaded inside the Group;
- Live — Live videos;
- Saved — videos you’ve saved before;
- For You — recommended videos.
For the purposes of this tutorial, I’ll select a video from our Business Page. You’re able to add more to videos to your queue.
Step #5: Get the Party Started!
Click on “Done” and ta-daaa! “Your Watch Party is about to begin!”
Important: Remember that whatever you do with the videos during a Watch Party, your people will see the exact same thing.
That means that if you want to fast-forward, they’ll also see the video skipping. So be careful how you handle your Livestream! And if you want to change the video you’re currently playing, simply click on “Add Video” —> Choose another one —> “Play Now”.
Step #6: Engage with People!
Once the Livestream has started, you’ll be able to chat with everyone who’s on. See how they like the video, if they want some part of it to be repeated or if they want another video altogether!
Want to get even more engagement? Invite Group members to join you! On the right side of your screen, you’ll see the option to “Invite Others”. Type the name of the person you’d like to invite and then simply add them.
Step #7: End the Party
When it’s time for the Watch Party to finish, all you have to do is go to the 3 dots in the top, right-hand corner of the screen, and click on “End Party”.
And that’s it! How simple was that? As soon as you go Live, you’ll start to see people hopping on your broadcast: watching, commenting, and sharing!
Have you hosted a Facebook Watch Party before? What did you think of it? Let me know in the comments down below!
Additional Resources to Help You Build Your Business:
- The Key to Hacking the Facebook Algorithm
- 8 Smart Facebook Live Ideas to Get More Leads and Customers
- Top 3 Tools to Stream and Go Live on Social Media + Tutorials
- How to Use ATM Facebook Group Strategy to Build Your Network Marketing Business
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
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