Do you use Instagram for prospecting?
This Social Media platform is taking the world by storm and it doesn’t show any signs of stopping!
Here are some stats that will give you an overview of what we’re talking about:
- Instagram has 1+ billion monthly active users and about 60% of them check it daily;
- 500 million people use Stories every single day;
- Only 28% of marketers are on Instagram!
What does that mean?
It means that there’s an enormous untapped opportunity for you to grow your team with fresh new people, who are tech-savvy, so they won’t need that much training to start crushing it online!
Want to know more about how to prospect people on Instagram? Discover the best ways to boost your influence, build trust and get new leads! So let’s roll up our sleeves and let’s get right to it!
Instagram Prospecting: Top 5 Ways to Get New Leads with Ray Higdon
Tip #1: Newsfeed
What should you post on Instagram? Should you have a picture-perfect life in order to start using the platform effectively?
The answer is “No”! Sure, we see all of these polished newsfeeds and we think to ourselves, “That can never be me”. But cut yourself some slack! Everyone starts somewhere. And the messier the beginnings, the better!
So don’t worry about making it look perfect. Focus on the message you want to pass on, and most importantly, make sure you show up consistently! You can post 3-4 times/week, but make sure you do it.
And all those small moments you want to share with your audience? Like what you had for breakfast this morning? You can share them in your Stories…
Tip #2: Stories
The money is in the Stories!
Because people do business with people they know, like, and trust. And what’s the fastest way to build that credibility with your audience? By showing up consistently in your Stories!
We know what you might be thinking, “My life is not very interesting right now…”, don’t worry! Nobody’s life is exciting 24/7, and that’s all right.
Treat Stories as your very own reality show! People want to see authenticity. They want to see you go through the struggle and come out on the other end successful! That will inspire them and you’ll have loyal followers for life!
Want to know more about how to use Stories? Here are the best ways to build your credibility and create trust with your audience!
Way #1: Ask Yourself What You Stand For
People want to follow people who stand for something. So what is it that you want to present to the world?
Way #2: Tell a Real Story
Don’t just randomly take pictures of whatever is in front of you. A good Story should a beginning, a middle, and an end. So think about the Story you want to share with the world, pull a Nike and just DO it!
Way #3: Use Polls
Having trouble deciding what your next topic for a Live video or an IGTV should be? Ask your people! This is a great way to engage your followers and it signals to the algorithm that your Story is interesting, so it should show it to more people.
Way #4: Questions
Tell your followers to ask you anything about a certain topic. That way, they’ll not only engage with your content but you’ll also be able to record yourself answering! Then you can post the video to IGTV and boost your authority and credibility! It’s a win-win!
Way #5: Direct Messaging
At the bottom of every Story, there’s a window that says “Send Message”. Encourage your people to use it! For example, you can share a business tip and then end with, “Did you find this useful? Send me a DM with the word “yes”!” That again signals to the algorithm that you’re most probably friends and it will push your content forward. Plus, you’re creating conversations! What better way to start prospecting?
3 Ways To Use Instagram Stories To Boost Your Influence And Build Trust with Alex Beadon
Tip #3: Repurpose Content
You don’t have time to create completely new content for Instagram?
That’s all right. Many people are in that exact same situation. So you know what you can do?
Repurpose your content!
For example, you can go Live on Facebook (and as an extra bonus, double-task it with going Live on Instagram). Keep the broadcast about 10 min long or have the video edited. Then simply upload it to IGTV! Or take 1-min nugget clips and load them directly to your newsfeed! There are so many options!
Tip #4: Hashtags
We’ve all heard the 1,000+ strategies about what you should do with the hashtags, right?
Strategies, such as:
- Use 28-29 hashtags;
- 5-9 specific hashtags might be better;
- Post your hashtags in your caption;
- Or better yet — add them as your 1st comment…
The truth is, you need to experiment. Whatever strategy you think is best — try it out for a week and see what the results will be. Then tweak it a little bit, and try something different. You never know what will resonate with your audience!
Tip #5: Attract People
The best way to prospect on Instagram is to create funny content that people will want to engage with.
Yes, you still need to reach out to them. But make it seem natural.
For example, a great way to do this is to do a poll in your Stories and ask people, “Are you looking to lose a few lbs?”, and then give as options, “Sure” and “Nah, I’m good”.
When people click on “Sure”, you can reach out to them and start a conversation about your product. And if they click on “Nah, I’m good”, you can still reach out to them and say, “Good for you!”. That will open the door to a more long-lasting conversation, which might lead to amazing things!
These were the best tips for Network Marketing success on Instagram. What is your experience with the platform? Have you ever prospected/recruited anyone from there? Let us know in the comments below!
Additional Resources to Help You Build Your Business:
- Best Social Media Trends for 2020
- Facebook and Instagram Stories – Essential Tips to Keep Your Viewers Engaged
- 8 Smart Facebook LIVE Ideas to Get More Leads and Customers
- Instagram & Facebook: 9 Ways To Use Stories For Your Business
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: Get ready to seriously crush it online! Click here to download our brand-new Social Media Recruiting Guide and get our inside secrets to Social Media Prospecting and peek behind the curtain at the exact scripts we’ve used to recruit thousands.
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