Disclaimer: You will always lose some customers, that’s just the way it is for any business. But you can significantly reduce that number! So much so, in fact, that it becomes irrelevant to your bottom line.
And statistics seem to agree. The latest studies show that:
- Retaining an existing customer is 5X more effective than recruiting a new one;
- It costs 16X more to build a long-term relationship with a new customer than to build loyalty with your already existing customers;
- A customer will spend, on average, almost 70% more in their 3rd year of buying from you than they would in their 1st year.
In other words, working with your already existing customers is cheaper, it takes less time and it brings you a lot more results. And the same is true for your recruits. It’s much easier to help someone increase their sales volume or grow their team than it is to recruit new people and sell them on their idea of having their own business all over again.
Do you want to know more about what it takes to (almost) never lose another customer ever again? Your Virtual Upline Bob Heilig has the answer! Let’s roll up our sleeves and let’s get to work!
How to Never Lose Another Customer Ever Again — Prospecting & Recruiting Tips with Bob Heilig
The Big Mistake Most Network Marketers Do
Most Network Marketers (and most salespeople, in general) think that the sale is done when the physical transaction of a customer buying your product or a prospect joining your team is done. The truth? That’s just the beginning.
We’re often taught to recruit more customers and new teammates. And that’s true — new people are the life of any business. But if those new people just join and then leave, buy and then never repeat again, you don’t have a leveraged business, you have a job.
So what can you do to change that?
It’s all about the mindset! Think of professional sprint runners. When they cross the finish line, do they stop running? No. They keep going because of all of the momentum they’ve gained. And the same should apply to you and your business.
People need to get results and it’s your job to help them along the way. Here are 4 simple tips you can use to do exactly that.
Tip #1: Sell the Transformation
People don’t buy your products, they buy the solution your products offer. That’s why it’s crucial for you to focus on the benefits of losing weight or having leveraged income.
And here’s the thing. People get excited about it for a while, and then life happens, and they forget why they were so excited until they start seeing the results. That’s why you need to remind them what the benefit will be for them.
And the best part? This doesn’t take more than a 5-10 min conversation with your customer or your new recruit.
Tip #2: Lead, Don’t Teach
What’s the difference between teaching and leading?
When we get new people in our organization, we tend to give them all the information about the product they will ever need. But that just overwhelms them. And what do people do when they feel overwhelmed? Nothing. So keep it simple!
Having all this information is great, but new people don’t need it. What they need is for you to be their leader — to cheer them on and to empower them to believe that they can get the results they got excited about in the first place!
Tip #3: Keep People Accountable
It’s all about the end result. People want to see that your product works. But the tricky part is that until they start taking it consistently over a long period of time, nothing will ever change for them.
And the simple truth is, most people won’t do anything unless they’re accountable to someone. So be that someone for them!
Ask them for permission and set up the expectation that you’ll follow up with them. You can tell them, “Hey, listen, you need to take this product for at least X days before you start seeing the results. Is it ok if I follow up with you in a week to see how you’re doing?”
Because here’s the thing — unless they start seeing results, they probably won’t buy from you again. But if they do — #BOOM! You’ve got yourself a customer for life! And not only that, but he/she will bring in more new people because they’ll start telling their friends about it! It’s a win-win!
Tip #4: Treat New Recruits as Prospects
Are you ready for a #TruthBomb? Just because someone signed up for the business, it doesn’t mean they’re ready to go to work.
The fact of the matter is, they might’ve joined your business because that was just the next step in their process. But many people have no idea where they want to go with it. When they join, they’re in the business but the business is not inside of them yet! They’re simply not ready and committed to go to work… yet (that’s the keyword here)!
So have a sense of urgency. Treat them as a superstar but work with them as if they’d leave tomorrow. And most importantly, get them to act and help them get their first results!
Because when they get their first customer or recruit, or when they see the first benefits of using your product, they’ll start to understand what it’s all about!
This is the best way to never lose another customer ever again! What do you do to retain your customers? Let us know in the comments below!
Additional Resources to Help You Build Your Business:
- Social Selling: 5 Steps to Acquire More Customers and Increase Your Retention
- How to Convert Social Media Likes and Comments into Sales
- 8 Smart Facebook LIVE Ideas to Get More Leads and Customers
- Facebook Marketing: 4 Steps to Effective Customer Acquisition
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: If you would like to generate more leads, close more sales, learn how to build your Network Marketing business using Social Media (without spamming your friends and family) and become a top earner in your company, Click Here to plug into our brand new Social Media for Business Masterclass (unless you’re already crushing it).
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