The Facebook algorithm has changed… yet again! Don’t you get tired of hearing this statement? It seems to pop up every other month or so.
Inside today’s training, we’ll take a closer look at what the latest Facebook algorithm changes are and what YOU can do to attract and engage with more people right now! Are you ready to get the latest tips and tricks? Let’s get right to it!
The NEW Facebook Algorithm – Tips & Tricks for 2019
Tip #1: How Often Should You Post?
The eternal question: how much is too much? Should you post once a day, twice, three times?
The truth is, when you put up your 1st post of the day, each consecutive one gets 60 fewer clicks. So what does that mean? It means that less is more!
Ideally, you should post 1-2 times per day. And if you’re going for that 2nd post, make sure it’s 6 to 9 hours after the 1st one!
PRO Tip: Use Stories
I know what you’re thinking… Some of us have a lot to share! What do we do then?
It’s easy! Save your most premium content for your feed, and add everything else to your Story. That way, you still let people get to know, like and trust you, AND the algorithm loves you!
And what’s more, you can use Stories strategically. 62% Facebook users say they become more interested in a product/business after they’ve seen it pop up in a Story. Just make sure you stick to the 80/20 Rule!
Tip #2: Don’t Use Links in the Description
Should you add links to the description of your posts?
The answer is a hard NO!
Why? Because Facebook doesn’t like it when people leave the platform. So whenever the algorithm “smells” even a hint of a link (no, even a link to your Facebook Group is not ok), it stops showing it to people. Crazy, I know! But that’s how the game works. And when you know the rules, winning becomes a matter of time!
Tip #3: Avoid Fishing for Engagement
Yet another thing that Facebook doesn’t like! One example is “Drop me a Like below if you got value”. Or when people pitch their products or ideas, they usually end their posts with “Did you get value? Let me know in the comments below” or “If you want to know more, send me a PM”. And the algorithm picks that up, and makes that post practically invisible!
So what can you do?
Start more conversations! Instead of asking these specific questions, let the content speak for itself! If it’s good, people will love it and/or reach out to you anyway!
PRO Tip: Use Emojis and Graphics
When you write “comment below”, the algorithm picks that up immediately. But if you substitute the “O” in “comment” with a sun emoji, for example, then you’re good to go! Just remember not to overdo it, because then it will look too spammy.
And if you don’t like that approach, you can always add your CTCs (calls to comment) and CTAs (calls to action) to your thumbnail or cover photo!
Tip #4: Ask Questions
Facebook wants genuine connections and good conversations. So what questions get the most attention?
The questions that start with these words will kick your engagement to the moon:
And keep in mind that if you ask a question that starts with the words “How” or “Why”, there’s a chance it will get less engagement because it requires a longer answer. But hey, sometimes that’s a beautiful strategy to employ!
Tip #5: Showing Your Posts Takes Time
That’s right! The algorithm doesn’t show your posts to your friends immediately after you’ve published them.
Why? Because there’s so much content on Facebook. So sometimes it can take between 48 to 72 hours for your friends to see your posts!
And what’s the best way to handle this? Create evergreen content! In other words, content that will be relevant even if someone sees it a week or a month from when it was originally published!
PRO Tip: Space Out Your Answers To Comments
When you’re replying to your comments, reply to your first comments right away! Why? Because the algorithm picks it up as a quality piece of content when there’re conversations happening in the comments.
In a day or two, jump back into the comments. That’s how you bring the post back to life. The best way to make your post more relevant for a longer period of time is to create conversations in the comments!
IMPORTANT: If your posts aren’t getting good engagement, that hurts your page. So if you published something that’s getting crickets after 72 hours, just delete it. Marketing is all about testing things out and having fun with it!
BONUS TIP: The Best Time For Posting
We’ve all heard of posting when people are online, right? But try this for size: post outside of business hours. So instead of posting at 11 am, 3 pm or 7 pm, play with it and post between 9 pm and 11 pm. You might be surprised by the results!
FINAL BONUS TIP: Vertical Video
You may have noticed that a lot of influencers are now recording their videos in vertical mode. That’s because it feels more native to platforms like Facebook and Instagram. And 79% of users back this up.
Of course, if you want to repurpose your video later on, landscape format might work better. That’s entirely up to you!
And these are the latest Facebook algorithm updates that will help start the new year with a #BANG! Which tip did you find most useful? Let us know in the comments below! And if you got value out of this training, share it with your teammates! They’ll love you extra!
Additional Resources to Help You Build Your Business:
- Why Your Instagram and Facebook Engagement is Down and What to Do About It
- 9 Ways to Use Stories to Skillfully Promote Your Products or Your Business
- 5 Best Business Curiosity Posts for Facebook
- 8 Smart Facebook Live Ideas to Get More Leads and Customers
- How to Use the ATM Facebook Group Strategy to Build Your Network Marketing Business
- LIKE Our Page to Plug into our LIVE Videos Here
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- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
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