Do you know your brand? Have you ever thought about what message you want to share with the world? Do you know how you come across to other people when you project? If the answers to these questions keep you up at night, you’ve come to the right place!
Inside today’s training, we’ll go through 5 simple steps that will help you find your voice, identify your brand, and CRUSH it online! Excited for the goodness? Let’s GO!
5 Steps to Discovering Your Brand and Finding Your Voice
Why Personal Branding?
In the beginning, John and I had no idea why personal branding was so important. But ALL the experts had the same opinion: we should do it.
Sure, we understood the value of having a following, but we didn’t quite get how it fit with the whole concept of having a brand. BUT we decided to #OBEY, listen to them, and follow their instructions. And I’m so glad we did! Because that was the beginning of our journey to true financial freedom!
Personal Branding defines how you live and engage both personally and professionally. When your Personal Brand is aligned with who you are, then every moment of your life both personally and professionally is fulfilling, valued and happy.
And it’s so important to understand that creating and maintaining a brand is an ongoing process. It’s something that requires for you to show up again and again. We realize it may sound scary at first. But, from experience, we can tell you — it’s so worth it, and it’s so much FUN!
Now let’s get into the really good stuff! How do you go about discovering your brand?
Step #1: Know Thyself
Thales once said that, “The most difficult thing in life is to know yourself.” And he was right! How many of us have gone through awkward phases when we were teenagers (or even later in life)? That’s all because we are trying to figure out who we are.
And when we talk about your brand — knowing yourself will be the foundation of your empire! But often we devalue our own value because we can’t see the million-dollar picture when we’re in the frame. So what can you do?
Take a pen, a piece of paper, put on some relaxing music, and take a cup of tea (or a glass of wine). Now do a brain dump! What are you:
- Passionate about?
- Interested in teaching to other people?
- Know more about than most people?
Answer these questions and you’ll be one step closer to discovering your amazing, unique voice! And remember: it’s not about perfection, it’s about getting started and persisting!
Step #2: Get Feedback
Is Step #1 giving you a headache? Then it’s time to turn to your closest friends and ask them questions like, “If you had to describe me in a couple of words or phrases, what would they be?” or “Is there anyone famous or successful I remind you of?”.
The answers to these questions will give you a lot of information: are there keywords that seem to be repeating? They’ll become part of your brand, one way or another!
Another A-mazing must-have feedback is the one from your audience! When you begin to put out content, people will respond to it. You’ll see what resonates better with them and you’ll work off of it!
Step #3: Find the Sweet Spot
Now it’s time to get real. Your audience might love a certain topic. But you might not be too interested in it.
For example, if you used to work in the field of financial management, you’ll be able to provide a lot of insights that will be valuable (and even interesting) to your followers. But YOU, on the other hand, would much rather talk about health and fitness.
So it’s very important to find that middle ground of providing value and actually enjoying it! And in the process of fine-tuning, things will work themselves out!
Step #4: Focus on Your Brand Elements
It’s time to get to the nitty-gritty! Your brand elements are what will make you stand out from the crowd. So what are they?
In order to identify them, simply answer:
- Why do you get fired up to deliver your message to the world?
- How can you use your strengths to help your followers?
- What is your mission statement?
- Who do you serve?
And most important of all: What makes you unique?
We know that everything has been said and done before. BUT! It hasn’t been said or done by YOU! That’s the thing that will help you crush it!
Step #5: Commit to the Process
Where will you be a year from now? The correct answer is: here. What about in two years? The correct answer is again: here!
It took us 7 years to crack 6 figures in network marketing, and another 9 — to crack 7 figures. But we only did it because we never gave up! Sure, we slowed down from time to time, because it was H-A-R-D. We were fed up, tired, stressed out, and frustrated. But we kept going because we knew that we can’t have testimonials without being tested!
We’ve said it before, and we’ll say it again — the only reason why people fail in business (and in life) is because they give up. So if you keep pushing forward, you’ll eventually make it!
And those are the steps to discovering your brand! Simple, right?
Which step are you most excited about? Let us in the comments below!
Additional Resources to Help You Build Your Business:
- 6 Easy Ways to Stand Out on Social Media
- 5 Best Business Curiosity Posts for Facebook
- How to Increase Your Facebook Reach: 7 Reasons WHY Your Engagement Sucks
- Makeup for Videos: Nadya's Signature Look Tutorial
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources - we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can't wait to see your comments!
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
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