Have you ever considered using LinkedIn for recruiting and prospecting?
The Social Media giant has been gaining more and more traction lately and for good reason! LinkedIn is one of the best places to find qualified leads! Who wouldn’t want that?!
And the BEST part?
There’s so much untapped potential!
Did you know that:
- LinkedIn is one of the biggest Social Media platforms with over 500 million users;
- There are over 260 million active users monthly;
- Only 3 million users post content weekly but they get 9 billion impressions?
What does that tell you? That you need to be on LinkedIn! And you need to be sharing valuable content, connecting with people and building your network. Because if you do it now, you’ll be able to reap a lot of benefits in the future!
That’s exactly what one of our closest friends and one of the best Network Marketing trainers in the profession, Bob Heilig, saw as an opportunity! Soon after he began prospecting on LinkedIn, he started recruiting 20 people a month!
Do you want to find out how he did it? Tune into Bob’s training where he’ll share with you how he prospects on LinkedIn, along with his Best Strategies for Success! Are you ready? Let’s dive in!
Prospecting on LinkedIn: Effective Strategies for Success with Bob Heilig
LinkedIn is one of the BEST places to look for leads! In 2018, companies reported that more than 80% of their leads came from the platform! And those are companies that market on Facebook, Instagram, and other Social Media platforms. But nothing can compare to LinkedIn.
Why? Because LinkedIn is a professional network. People expect to be offered a new opportunity or a product or service, and they’re much more open to taking a look!
So what can you do in order to start tapping into this goldmine? Here are the best tools and strategies you can use in order to create results!
*Curious about prospecting on other Social Media platforms?
Free Account vs Premium Account
We all know the saying, “You need to spend money to make money”. Fortunately, that’s NOT the case with LinkedIn!
You can start recruiting people like a PRO right now and produce massive results, all with a completely FREE account!
Of course, there are some advantages to having a Premium Account, such as:
- Having an “open profile” — it allows anyone to contact you for free;
- Seeing the people who viewed your profile in the last 90 days;
- InMail capabilities — it allows you to message anyone;
- Additional search filters
- And many MORE!
That all sounds great! But, it’s highly recommended that you upgrade to a Premium Account only once you start getting some traction.
Setting Up Your Profile
Your profile is the way you want to present yourself to the world and is the key to your success!
So think about it in the same way you think about your Facebook profile. You want to:
- Brand your profile to YOU, not your company;
- Pique people’s interest
- Create curiosity!
PRO Tip #1: NEVER mention the name of your company! That’s great advice for any platform but it’s especially true for LinkedIn as most of the selling and recruiting you’ll do, will happen behind the scenes in the Private Messages!
PRO Tip #2: Write the way you talk! Sure, your language needs to be a little more sophisticated than on other Social Media platforms but it still needs to sound authentic.
PRO Tip #3: Do you want to 3X your connections? Add VIDEO to your profile! In fact, adding 2-3 of your best videos (they can be old Facebook Lives or just something pre-recorded) will help you build better rapport with your audience!
The “Endless Prospects” Strategy
First things first. People on LinkedIn are called “Connections” and there are 4 different types:
- 1st degree — people you’re directly connected to (your Friends)
- 2nd degree — people who are connected to your 1st degree connections (Friends of Friends)
- 3rd degree — connected to your 2nd degree connections
- Out of network — who fall outside of the other categories
Why is this important?
Oftentimes, when people join LinkedIn for the first time, they start to connect to everyone. That’s a mistake. LinkedIn asks you why you reject someone’s connection request and they can simply say “Because I don’t know them”. If you get too many of these rejections, you might end up in LinkedIn Jail.
So what’s a better strategy? The “Endless Prospects” Strategy!
Here’s how it works:
- Step #1: Do a Search
The search bar is located in the top left corner. There you can search for various criteria and find people you have things in common with, such as previous company, job title, background, location, interests, etc.
That way it would be much easier to start a conversation and build rapport.
LinkedIn will give you your 1st degree connections, so you might as well start there, and reach out to the people you already know. But the gold hides in the 2nd degree connections!
- Step #2: Reach Out to Your 2nd Degree Connections
2nd degree connections can see who your common friends are. That makes them much more likely to accept your invitation.
Once they do, refresh your search. A whole new pool of 2nd degree connections will show up! That’s where to gold is!
What should you go next?
Simply hit “Connect” and that’s it!
PRO Tip: Don’t write a customized Request Message. That takes too long you if you want to go through many people, you won’t have time for it. Instead, wait until they’ve accepted your request and then send them a Message. You can find those people when you go to “My network” and then “Recently added”. LinkedIn will give you a list of the people who added you last.
Message The Prospect
Now the only thing that’s left is for you to start a conversation. It’s important to note that you have to be a little more professional in your tone as this is a business platform and a certain standard is expected. It’s also a really good idea to:
- Mention the connection you have with the person;
- Make sure you create curiosity;
- Ask them a question to keep the conversation going.
For example, you can say something like: “Hey, [name]! It’s great to connect with you on LinkedIn. I see that we have a common background working for ABC company. How long have you worked there?/Do you know so and so?”
Your main goal is to see if people would be willing to answer you. If they don’t — there’s no need to send them your offer. But if they do, you can immediately proceed to do so because you can be more direct here.
Is the prospect not answering? Then send them a simple follow up message!
It can be something along these lines, “Hey, [name]! I’m an entrepreneur and one of the reasons I wanted to connect with you is because I’m looking to expand my business in your area. I love working with sharp, successful people like yourself. Are you or anyone you know looking for a change?”
Closing like a PRO
Get them on the phone. Yes, it’s a little less conventional than regular online prospecting but this works so well! And it might feel scary at first but the more you do it, the better you’ll become!
Furthermore, now LinkedIn started copying many of the features that Facebook has. LinkedIn is one of them! So now you have the opportunity to start ATMing people right on LinkedIn! Want to know more about what the ATM Business Strategy is and how it can work for YOU? Check out the ATM Facebook Group Strategy: The Revolutionary Method to Build Your Home Business!
And this is how you prospect on LinkedIn like PRO!
Do you already use LinkedIn to generate leads? What strategy works for you? Let us know in the comments below! And if you found value in this training, share it with your teammates. They’ll love you extra!
Additional Resources to Help You Build Your Business:
- How to Close More Prospects: Build Trust & Pop the Question!
- 10 Prospecting Tips You’ve (Probably) Heard Before – But Are You Using Them Yet?
- How to Build Confidence and Conquer Imposter Syndrome
- Best Social Media Trends for 2020
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: If you would like to generate more leads, close more sales, learn how to build your Network Marketing business using Social Media (without spamming your friends and family) and become a top earner in your company, Click Here to plug into our brand new Social Media for Business Masterclass (unless you’re already crushing it).
If you enjoyed the video Prospecting on LinkedIn: Effective Strategies for Success with Bob Heilig sure to like, share or comment below!