Do you want to expand your Social Media presence and start using new platforms other than Facebook? But do you feel overwhelmed by the amount of new content that you think you should create?
We’ve been there and we know the struggle is real! But don’t worry because we got you covered!
The truth is, Instagram is blowing up right now! It’s growing 5X faster than any other Social Media platform and it’s not showing any signs of stopping! And one of the features that’s getting the biggest traction? IGTV!
So what can you do in order to hop on this trend and take advantage of its momentum?
Inside this tech tutorial, I’ll show you how to repurpose your Facebook Lives for IGTV and how to optimize them, so you can get the biggest engagement with the least amount of effort! Are you ready? Let’s get right to it!
How to Repurpose Your Facebook Lives For Instagram TV
Are you already crushing it on Facebook? Do you go Live on a regular basis? That’s amazing!
Now you can take those Live videos, edit them a little, and upload them to Instagram. That’s called “repurposing” and with a minimal effort, you create a piece of content for a whole new platform!
So how exactly do you go about repurposing your broadcasts?
Disclaimer: All of the steps below are done on mobile but you can follow them on your laptop as well!
Step #1: Download Your Facebook Lives
Download the videos you want to repurpose. You can either:
- download them directly through Facebook (though the platform naturally diminishes the quality of the broadcast, so avoid that if you can)
- save them at the end of the broadcast — Facebook will give you this option when your Livestream finishes. Just click on it and save the file on your phone.
Step #2: Edit The Video
Now your video is ready for editing. You can take it as is but in most cases, it might need a little tweaking in order to make it IGTV appropriate.
You can use one of these apps to edit your broadcast:
- iMovie – it’s really simple to use. You just upload the video, cut out the parts you don’t like, add a transition or two, and #BOOM — your video is almost ready to rock IGTV
- VideoShow – another very simple app to use. We usually record and edit our videos with it.
Step #3: Adjust The Format
Is your video in Landscape format? If you just finished shooting a Facebook Live, it most probably is. So in order to make it Instagram appealing, you need to turn the format into Portrait.
How can you do that? It’s really easy! Just do this:
Download an app called InShot.
When you open it, click on the Video feature. Next: import the Landscape footage of your video.
The app will automatically turn your video into a Vertical one and it will give you a blurred-out look on the sides. You can also add stickers and other cool features to make your video more fun.
Then simply click on the right-hand corner and save the video to your phone! That’s it! Now your video is Instagram-friendly and the only thing left to do is upload it there!
PRO Tip: Play with different formats. Do a Facebook Live vertically. It’s performing really well right now because people are consuming more and more content on mobile. And as they’re scrolling through their feed, if your video takes more space, they’re more likely to take a look.
Step #4: Upload Your Video to Instagram
It’s time to upload your video to IGTV!
When you open your Instagram profile, right below your bio, you’ll see the icon for IGTV. Click on it. Then go to the “+” symbol and choose the video you want to load.
Once you have your video in place, you can choose a custom thumbnail for the cover of your IGTV episode or you can select a specific screenshot that presents you in the best light possible.
Then go to “Next”. There you’ll see the option to create a “title” and a “description”. Make the title as compelling as you can because it’s the first thing people will see and they’ll make a split-second decision to either watch the video or not based on it.
As for the description — it resembles a regular caption on Instagram, so make sure it’s interesting and use emojis to make it more fun.
Step #5: Promote Your IGTV
Congratulations! You now have your IGTV episode ready to go! But if you want to get as many eyes on it as you possibly can with the least amount of effort, here are 3 tips you can implement right away!
Tip #1: 1-min Preview
As you’re uploading your video, you’ll notice an option that says “Share Preview to Feed”. When you turn it on, you will get a 1-min preview that will show up on your newsfeed. So even if someone comes to your profile long after the video has been uploaded, they can still see it! In fact, this feature is the reason why IGTV started blowing up in the first place!
Tip #2: Hashtags
They work the same way as hashtags do on a regular post. Use as many of them as you can (20-25 would be optimum) and make sure they’re relevant to the topic you’re discussing. Add them as a first comment, so they don’t overload your description.
Tip #3: Stories
Now that your IGTV is Live, go to it and click the “airplane” icon that’s next to the “heart” and “comment” button. It will give you the option to “Add Video to Your Story”. Just click on that and you’re done! Now everyone will see your brand new IGTV!
PRO Tip: You can add even your regular posts to your Stories, so you can get more reach. Follow the same logic: click on the airplane icon and “Add Post to Your Story”!
These were the 5 easy steps to repurpose your Facebook Lives for Instagram TV. Will you try them out? What other tutorials would you like to see? Let me know in the comments below! And if you found value in this training, share it with your teammates! They’ll love you extra!
Additional Resources to Help You Build Your Business:
- How to Use the ATM Facebook Group Strategy to Build Your Home Business
- Why You Need to Hire a Virtual Assistant and How to Do it in 7 Easy Steps
- The New Facebook Algorithm – Tips and Tricks for 2019
- Instagram and Facebook: 9 Ways to Use Stories for Business
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