Do you want to expand your Social Media presence and start using new platforms other than Facebook? But do you feel overwhelmed by the amount of new content that you think you should create?
We’ve been there and we know the struggle is real! But don’t worry because we got you covered!
The truth is, Instagram is absolutely massive. It’s one of the top 3 Social Media platforms in the world, led only by Facebook and YouTube. And one of the coolest features it’s got? Instagram Reels!
So what can you do in order to optimize your efforts?
Inside this tech tutorial, you’ll find out how to repurpose your Facebook Lives for Instagram Reels and how to optimize them, so you can get the biggest engagement with the least amount of effort! Are you ready? Let’s get right to it!
How to Repurpose Your Facebook Lives For IG Reels
Are you already crushing it on Facebook? Do you go Live on a regular basis? That’s amazing!
Now you can take those Live videos, chop them up into smaller bite-sized nuggets, and upload them to Instagram. That’s called “repurposing” and with minimal effort, you create a piece of content for a whole new platform!
So how exactly do you go about repurposing your broadcasts?
Disclaimer: All of the steps below are done on mobile but you can follow them on your laptop as well!
Step #1: Download Your Facebook Lives
First things first. Let’s download the videos you want to repurpose. You can either:
- download them directly through Facebook (though the platform naturally diminishes the quality of the broadcast, so avoid that if you can)
OR
- save them at the end of the broadcast — Facebook will give you this option when your Livestream finishes. Just click on it and save the file. IMP: This is available only on a laptop/desktop, not mobile.
Step #2: Edit The Video
Now your video is ready for editing. You can use your computer’s default program:
- iOS: iMovie
- Windows: Windows Movie Maker
Alternatively, you can use other tools. We recommend using InShot as it’s the easiest to navigate.
Now, all you have to do is cut out the snippet you liked best and save it as a new file.
Step #3: Adjust The Format
Is your video in Landscape format? If you just finished shooting a Facebook Live and you did it on your laptop, it most probably is. So in order to make it Instagram appealing, you need to turn the format into Portrait.
How can you do that? It’s really easy! 
Open the InShot app, click on the Video feature. Next: import the Landscape footage of your video.
The app will automatically turn your video into a Vertical one and it will give you a blurred-out look on the sides. You can also add stickers and other cool features to make your video more fun.
Then simply click on the right-hand corner and save the video to your phone! That’s it! Now your video is Instagram-friendly and the only thing left to do is upload it there!
PRO Tip: Play with different formats. Do a Facebook Live vertically. It’s performing really well because people are consuming more and more content on mobile. And as they’re scrolling through their feed, if your video takes more space, they’re more likely to take a look.
Step #4: Upload Your Video to Instagram
It’s time to upload your video to Instagram Reels!
When you open your Instagram app, at the bottom, right in the middle, you’ll see a + sign. Click it and you’ll get the option to create an Instagram Reel. Once you select that, you’ll be able to choose the video you want to load.
When you have your video in place, you can choose a custom thumbnail for the cover of your Instagram Reel or you can select a specific screenshot that presents you in the best light possible.
Then go to “Next”. There you’ll see the option to create a “description”. Make the description as compelling as you can and ask a question to create engagement.
Step #5: Promote Your Instagram Reels
Congratulations! You now have your Instagram Reel ready to go! But if you want to get as many eyes on it as you possibly can with the least amount of effort, here are 3 tips you can implement right away!
PRO Tip #1: Share the Reels to Your Feed
As you’re uploading your video, you’ll notice an option that says “Profile display”. When you click on it, you’ll see the option to share it to “Main grid and Reels grid”. Make sure you select that.
Tip #2: Hashtags
They work the same way as hashtags do on a regular post. Use as many of them as you can (20-25 would be optimum) and make sure they’re relevant to the topic you’re discussing. Add them below the caption or alternatively, add them as a first comment, so they don’t overload your description.
Tip #3: Stories
Now that your Instagram Reel is Live, go to it and click the “airplane” icon that’s next to the “heart” and “comment” buttons. It will give you the option to “Add Video to Your Story”. Just click on that and you’re done! Now everyone will see your brand new Reel!
PRO Tip: You can add even your regular posts to your Stories, so you can get more reach. Follow the same logic: click on the airplane icon and “Add Post to Your Story”!
These were the 5 easy steps to repurpose your Facebook Lives for Instagram Reels. Will you try them out? What other tutorials would you like to see? Let me know in the comments below!
Additional Resources to Help You Build Your Business:
- How to Use the ATM Facebook Group Strategy to Build Your Home Business
- 5 Apps We Use to Easily Create and Edit Videos on the Go
- Top 3 Tools to Stream and Go Live on Social Media + Tutorials
- Instagram and Facebook: 9 Ways to Use Stories for Business
- How to Use Zoom to Go Live on Facebook
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
Email: support@mylifestyleacademy.com
We are home business and lifestyle experts, personal branding and online marketing strategists. We pride ourselves on helping thousands of entrepreneurs and network marketers all over the world build their home business empire leveraging Social Media.
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