Did you hear Facebook’s breaking news?
The internet giant recently filed a lawsuit against companies that sell “likes” and “followers”. And they say that more are on the way!
The reason? Facebook wants to promote good behavior on their platform and they want to restore the public’s trust in them. That’s why they’re rolling out cool new features such as:
- End-to-end encryption in Messenger (so all of your messages will be protected)
- Posting anonymously to Facebook Groups (if the admins allow it)
- Turning the Messenger App into a mini-Social Media platform of its own where you’ll be able to share pictures and watch videos with your close friends and family, etc.
All in all, the Facebook of today will look completely different one year from now. So at what point does it make sense for you to diversify the Social Media platforms you’re using? If Facebook is no longer able to meet your business needs, where should you go?
That’s exactly what we’re talking about inside this training! So let’s buckle up and let’s get right to it!
Beyond Facebook: The Social Media Platforms You Can Use To Grow Your Business Today
Making the Decision
When is the right time to diversify your Social Media presence and explore other platforms?
We’ve been using Facebook for quite a while and we’ve managed to build our business empire through it. In fact, if someone tells us that they want to work with us but they don’t have a Facebook profile, we draw a line in the sand because that’s the platform that brings us the most results.
But times are changing and we need to learn how to adapt. Facebook is rolling out more and more updates but guess what. So are many other platforms!
That’s why, the best thing you can do right now is to take a moment and ask yourself, “Where is my audience?”. They might be on Instagram. Or even LinkedIn or YouTube. Consider the demographics you’re attracting and simply start showing up where they are. The results will surprise you!
IMP: Set up a goal and take it 1 step at a time. For example, you can say to yourself, “Once I start bringing in 10-20 leads on Facebook, I’ll branch out to other platforms.” That’s perfectly all right!
Now, let’s take a look at some of the best platforms you can use today!
Did you know that Instagram is growing 5X faster than any other Social Media platform right now?
That means that Instagram is well on its way to becoming the most popular platform out there. And their main demographic? According to recent statistics, almost 60% of Instagram users are between the ages of 18 to 34.
So if your target audience falls in that range, it might be time to switch things up. Here are a few of the cool features you can use.
Did you know that people are 22X more likely to remember something when it’s presented to them in the form of a story? That’s simply the way our brains work.
And the best part? When you start sharing Stories with people, they get to know, like and trust you much faster. And we all know that people do busine
ss with people they know, like, and trust! So what are you waiting for?
PRO Tip: Double task it. Create a Story on Instagram and then set it to auto-post to Facebook. That way you’ll still be proving valuable content on both platforms!
It’s like YouTube but for Instagram!
You can upload 10-min videos that bring people value, and you can add a 1-min preview on your Newsfeed. This nifty little trick can increase your views exponentially!
And you don’t have to create a whole new video for it! Once you do a Facebook Live, just repurpose the video for IGTV (or have someone else do it for you) and upload it! It’s that simple.
Are you targeting people who are already professionals and maybe have their own business? Then LinkedIn in the place for you!
And the amazing thing about this platform is that it’s starting to become more user-friendly and to emulate Facebook. Now they have Groups, audio messages, and Live videos. In other words, you can translate the ATM system into LinkedIn with ease!
*** Want to know a little secret? LinkedIn has a lot of untapped potential! And the best part? You can generate a lot of qualified leads and start recruiting 20 people per month on a regular basis! That’s exactly what our good friend and one of the best Network Marketing trainers in the profession, Bob Heilig did! Wondering where to start? Check out Bob’s training! ***
Prospecting on LinkedIn: Effective Strategies for Success with Bob Heilig
This is the second largest Social Media platform out there with 1.9 billion monthly active users. But that’s not all…
YouTube is the second biggest search engine in the world! And you also get video results when you do a simple Google search. So what does that mean?
It means that if you want for your content to serve you in the long-run, you need to start adding it to YouTube. Because a video you make today can still bring you results a year from now. Pretty cool, right?
So is it time to go beyond Facebook? The choice is yours. But now you know the other best Best Social Media platforms which can help grow your business right now! Are you using any of them already? What has your experience been like? Let us know in the comments below!
Additional Resources to Help You Build Your Business:
- How to Use the ATM Facebook Group Strategy to Build Your Home Business
- Strategic Outsourcing: How to Hire and Build and Best Virtual Team
- Best Social Media Trends for 2020
- Instagram and Facebook: 9 Ways to Use Stories for Business
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: If you would like to generate more leads, close more sales, learn how to build your Network Marketing business using Social Media (without spamming your friends and family) and become a top earner in your company, Click Here to plug into our brand new Social Media for Business Masterclass (unless you’re already crushing it).
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