Facebook is not Amazon or eBay, and people don’t go on Social Media sites like Facebook or Instagram to buy products. According to a recent social survey, the top reasons why they do it are to:
- Stay in touch with their friends (42%) ;
- Get information about a topic they’re interested in (41%);
- Fill up their spare time (39%);
- Find funny/entertaining content (37%)!
In other words, people want to see something interesting, educational and/or entertaining when they hop online!
And that’s the core of social selling! If your content reflects what people want to see, they will eventually buy what you have to sell!
And the more you optimize your efforts, the better your results will be! That’s why inside this training, we’ll dive deeper into what Social Selling is and what the 5 Steps to Acquire More Customers and Increase Your Retention are!
Buckle up and let’s get right to it!
Social Selling: 5 Steps to Acquire More Customers and Increase Your Retention
Step #1: Increase Your Traffic
Imagine that you expose your product or service to 5 people. Now imagine that you expose it to 500. Would there be a difference?
The fact of the matter is, this is a numbers game. Sure, we’re in it for the people and the impact, but at the end of the day, the more people you expose your product/service/opportunity to, the more people you’ll be able to influence. It’s that simple!
And what’s the best way to increase your traffic?
The answer is simple: post on Social Media consistently, build your brand, identify exposure agents and find creative ways to show up with value! Success will follow!
PRO Tip: Create curiosity! Use Attraction Marketing and create posts that showcase the benefits of your product, without mentioning the name of the company or the product. Want to know the 5 Most Effective Types of Posts? >>> Check this out!
Step #2: Optimize Your Exposure
Do you have your brand all figured out? If the answer is “no”, that’s all right! Because if you’re just starting out, creating simple curiosity posts is more than enough to get people interested. But what happens after that?
That’s when your people skills need to shine!
Become an excellent communicator! If you were talking to someone who wasn’t paying attention to you, would you follow them consistently to see what they’re up to? Probably not. It’s the rule of reciprocity: if you care about your people, they will care about you!
So engage with your followers, ask them open-ended questions to get to know them better and actually listen to their answers! Because if you become a pro at figuring out what people are all about, then making the sales transition will become easy peasy!
Step #3: Increase Your Sales Conversion
The fastest way to increase your conversion is to leverage a system!
SYSTEM stands for Save YourSelf Time, Energy, and Money!
Because the truth is, if you’re explaining your product, the sales conversion will be more challenging. Not impossible but definitely harder to duplicate. And if something is hard to duplicate, then your results will suffer.
That’s why we love the ATM system! It works like a sales funnel and it’s so easy to use and duplicate! ATM means:
- Add people to your Group
- Tag them in a post you want them to see
- Message them to see how they liked it
*** Do you want to find out more about how the system works? >>> CLICK HERE! ***
PRO Tip: Choose a flagship product! Many people make the mistake of focusing on too many products at the same time. There’s no need for that. Pick one and actually focus on it. Once you do it, start creating stories, content, and generally value and curiosity around that product. You’ll see incredible results!
Step #4: Optimize Your Revenue
Do you know what an “upsell” is? That’s when you’re able to sell something additional or more expensive to your customers, and that’s a more widely used technique.
But do you know what the concept of “downselling” is?
Downselling happens when you offer your customers an expensive product. And once you see that they’re hesitating because of the price, you offer them an alternative which costs less. For example, if you have an expensive bundle which includes several products, you can offer that. But if you see that your customer is uncertain because of the price, you can simply offer them a single product which is cheaper.
Your main goal should be to get your customers to dip their toe in the pool. Because if they buy 1 product and see the results, they’ll come back again, and again. And that’s what it’s all about!
PRO Tip: Engage with your customers! Create a referral program where you reward them for offering your product to other people. Because the best way to market your goods is to get your customers to do it for you!
Step #5: Increase Your Retention
Do you know what your biggest competition is? No, it’s not other companies.
In fact, 70% of your competition is indecisiveness! Yes, people who are on the fence about making a buying decision because they’re just not sure.
So your main job is to pour into your people and bring them enough value. Because when people see the value, they will be ready to pay any price to get it. It’s as simple as that!
PRO Tip: Cultivate long-term relationships with your customers! The truth is, customers buy products from people they know, like, and trust. So even if you’ve managed to sell to someone once, and that person liked the product, there’s no guarantee that he/she liked it so much that they would keep buying it. That’s why you need to build rapport!
Bonus Tip: Create Lists
Every time you get a brand new customer, go into your Contacts and add that person to a different category (you can have several).
After that, you can create posts that target specifically a certain group of people. You can also set your Newsfeed to show you only their posts, so you can send some extra love their way.
How awesome is that?!
Social Selling involves many elements and strategies. But if you manage to get these tips dialed in, you’ll start seeing incredible results!
Are you excited to test this out? Let us know in the comments down below!
Additional Resources to Help You Build Your Business:
- 5 Best Business Curiosity Posts for Facebook
- How to Convert Social Media Likes and Comments into Sales
- Referral Posts: How to Empower Your Customers to Post for You
- 9 Ways to Use FB and IG Stories for Business
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
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