It's true what they say: the fortune is in the follow-up. Did you know it takes an average of 8 contacts to finally convert a lead into a customer? Most people stop at 2. What’s shocking is that 48% of marketers never follow up with a prospect, 25% follow up twice, and only 10% follow up more than three times. Diligent and active follow-up sends a message that you want to work with the person and you’re serious about your business. Now, this doesn’t mean you should hound people over … [Read more...] about How to Effectively Follow Up with Prospects
