Have you ever considered using YouTube to generate leads?
The truth is, YouTube is the second-largest Social Media platform with almost 2 billion monthly active users! This puts it right after Facebook!
Unlike Facebook, YouTube is a search engine. That means that it takes a mindset shift and a completely different strategy to succeed on that platform.
We love Youtube but we don’t speak Youtube. This is why we’ve got our to-go-to expert featured inside this training and you’ll love him!
Sean is one of the best YouTube trainers out there. He’s helped thousands of people develop their YouTube strategies and build massive businesses online! And inside this training, Sean will share how you, as a network marketer, can leverage the power of YouTube!
Are you ready? Let’s dive right in!
How to Use YouTube for Network Marketing feat. Sean Cannell
What are 2 building blocks of any successful business?
Traffic and Trust!
That’s right! If no one sees your products, how will anyone ever buy them? Similarly, if people do see your products but they don’t know who you are, they’ll most probably not buy from you. After all, people do business with people they know, like and trust.
This is where YouTube comes into play!
According to recent studies, people need to have 8 touch points in order to become a lead. Not a customer but a lead! What does that mean? People need to see and interact with you a lot in order to make a buying decision.
And if you create consistent videos, you’ll be able to:
- Get noticed faster;
- Expand your network;
- Create celebrity credibility!
Because let’s be honest, in today’s day and age, it’s not only about who you know but it’s also about who knows YOU! And the more you put yourself out there, the more people will know about you!
The Power of YouTube
Do you think creating YouTube videos is hard? Or that if you start doing it, it will take over your life and business?
Here are the key points you need to know in order to understand why YouTube is so powerful!
Power Tip #1: YouTube is a Search Engine
Google owns YouTube and their algorithms mirror each other. Google even offers you video results as part of its regular search options! This is not a benefit that other Social Media platforms have, so if your videos live on YouTube, you already have a HUGE advantage!
Power Tip #2: YouTube is a Mainstream Media
Think about the way you consume content. You turn on your Smart TV after a long, hard day and what do you see? Hulu, Netflix… and YouTube! Now imagine that your content is broadcasted directly in the homes of your prospects! How cool would that be?
PRO Tip: Your content is more important than the quality of your video. If your picture isn’t crystal clear, it doesn’t matter as long as what you’re saying is important to your viewers!
Power Tip #3: YouTube is an Investment with Interest
Think of YouTube as a marathon, rather than a sprint. And the benefits just pile up! The more you invest in YouTube, the more returns you’ll see in the future! A video you create today might become viral a year from now!
BONUS TIP: YouTube doesn’t have to take over your life. If you establish a simple system, you can create a powerful content strategy that will create massive results over time! That’s exactly what we’ll look into next!
Before we dive deeper into the simple YouTube plan for your content, let’s take a look at how people actually find content on the platform.
#1: YouTube Search
This is the search bar, located right on the top of the website. When people look for certain topics or keywords, they type them in there. The results they get are called Ranked Videos.
PRO Tip: Install a Chrome Extension called VidIQ.
VidIQ gives you inside information about the videos you watch on YouTube! When you open a video, you’ll be able to see the tags on the video, what it ranks for and other cool details about its optimization. And the best part? You can see this information for your own videos as well as for your competitors!
#2: Suggested Videos
When people watch a certain video, on the right-hand side, YouTube gives them suggestions for other videos they might like. That’s where the magic happens. Most YouTubers get their biggest traffic from Suggested Videos.
So what can you do?
Create video series and dominate your own suggested videos! In other words, the more videos you record, the higher the chance that YouTube will suggest them to the right viewers!
#3: Google Search
Did you know that pages with videos on them are 53X more likely to rank on the first page of Google search results?
That’s right! Google will not only suggest to people your videos on YouTube, but it will also rank your website higher if you’ve embedded the videos there!
Your YouTube Plan
Now, it’s time to roll up our sleeves and get to work! Because YouTube might not have to take a lot of time but it still requires some work.
So what can you do? Set as a goal to release a new video a week. How can you do that? Follow these 5 steps:
Step #1: Write Down 4 Video Ideas
That’s right — 4 video ideas will be enough for a whole month-worth of content!
But before you do — be strategic, so you can create content people actually want to watch!
Go to the YouTube search bar and start writing the keywords that apply to your niche. YouTube will give you a drop-down menu of the most searched terms! Those are your ideas right there! And the more specific you get — the better!
PRO Tip: When you put an underscore before your search term, YouTube will put it in a phrase or a sentence that people are looking for!
Step #2: Schedule a Shooting Session
What gets scheduled, gets done.
That’s why it’s crucial to choose a certain time block and set it aside for recording your videos. And in order to make the most out of it, be sure to prepare before you start. For example, you can write down the bullet points you want to cover before you hit that record button.
Step #3: Show Up
Remember: done is better than perfect. So let go of the perfection-itis and just do it.
Follow through on your promise and you’ll see how by time, you’ll get better! After all, you’re there to provide value and offer support to your audience. You have a miracle in your mouth and the world needs to hear it!
Step #4: Record 4 Videos at Once
Think about it — that’s only 12 video shooting session a year! That way, you won’t be working overtime to deliver yet more content to a new Social Media platform. You’ll be blocking a few hours once a month, and you’ll be creating valuable content for one whole year! How cool is that?!
Step #5: Repeat the Process
Yes! Just keep showing up! Even when you don’t see massive results in the beginning, don’t worry — that’s completely normal! But remember: consistent is the key to success!
You’re just 1 video away from making a huge impact on your business and on the world!
And this is exactly how YOU can use YouTube for Network Marketing! Will you try out this strategy? Let us know in the comments below! And if you found value in this training, share it with your teammates! They’ll love you extra!
Additional Resources to Help You Build Your Business:
- Top 3 Streaming Tools to Go Live on Social Media + Tutorials
- How to Build Confidence and Conquer Imposter Syndrome
- 6 Ways to Get More Video Views When You’re Brand New
- How to Easily Create and Edit Videos Using Your Phone
- LIKE Our Page to Plug into our LIVE Videos Here
Want to Know What Tools we Use to Build Our Business and Our Brand?
- Resources – we often get asked what tools we use and recommend, so we put together one page with all our favorite resources. Enjoy!
Feel free to share this with anyone who might enjoy it and also comment below on your favorite tip or your biggest takeaway. We can’t wait to see your comments!
We help Network Marketers and Entrepreneurs create a profitable online business around their personal brand.
PS: If you would like to generate more leads, close more sales, learn how to build your Network Marketing business using Social Media (without spamming your friends and family) and become a top earner in your company, Click Here to plug into our brand new Social Media for Business Masterclass (unless you’re already crushing it).
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